Swatch introduces the Big Bold Irony in five metallic dial shades

October 2023

Swatch introduces the Big Bold Irony in five metallic dial shades

After the debut of the stainless steel Big Bold with a bioceramic core, here comes the new season’s statement piece: the Big Bold Irony. A post-modern blend of contrasting colours and materials, the second release boasts rich, metallic sun-brushed dials available in five striking shades.


reated for bold explorers and those proud to be different, Big Bold embodies an attitude, a mindset and a way of life that is irreverent, confident and entirely unexpected. This bright new Big Bold chapter represents two firsts: the first stainless steel Big Bold and the first time Swatch combines bioceramic with stainless steel.

First launched in 2019, Big Bold is the epitome of the watch for urban streetwear and made a statement, thanks to the oversized 47 mm watch case. Since then, Big Bold has welcomed bright new styles and colourways, and featured bioceramic elements.

A bioceramic core comes in combination with a stainless steel case, creating an amazing, angular, multi-level and high-tech look. On top, standout urban details do all the talking. The sandblasted finishing on the stainless steel case, crown, and bracelet is a new treatment developed for Swatch and provides an attention-getting, new matte appearance.

Swatch introduces the Big Bold Irony in five metallic dial shades

Fresh for the new season, these Big Bold Irony watches feature rich and metallic tones, thanks to the high-profile sun-brushed dials in five eye-popping shades. For extra pop, the hands and index markers glow-in-the-dark, and just like all Big Bold watches, the crown is positioned at 2 o’clock.

Provocative and playful, Swatch loves to keep things fresh, relevant and challenge the norm. While stainless steel watches tend to result in understated designs, Big Bold Irony is anything but. These timepieces are bold, confident, and daring talking points for the wrist.

Swatch introduces the Big Bold Irony in five metallic dial shades


Case diameter: 47.0 mm
Case/Crown/Bezel: stainless steel – sandblasted finishing
Hands: aluminum, glow-in-the-dark
Plate: Bioceramic
Strap: stainless steel, adjustable, butterfly buckle
Water resistance: 3 bar

Aqua Shimmer SB07S100G
Dial: turquoise, sun-brushed

Forest Face SB07S101G
Dial: dark green, sun-brushed

Indigo Hour SB07S102G
Dial: navy blue, sun-brushed

Amber Sheen SB07S103G
Dial: amber, sun-brushed

Scarlet Sheen SB07S104G
Dial: burgundy, sun-brushed

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