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Swatch unleashes the “No Rules” Collection – Punk spirit, no apologies

July 2025


Swatch unleashes the “No Rules” Collection – Punk spirit, no apologies

Forget conformity — Swatch is back with a bold rebellion. The new “No Rules” Collection channels punk energy and unapologetic self-expression. From graffiti-inspired graphics to neon shocks and spiked straps, these watches don’t ask for permission. Each model is a wrist-worn manifesto — daring you to live louder, clash harder, and break every rule along the way.

P

unk has never played by the rules, and neither has Swatch. Since 1983 they’ve defied conventions, challenged the status quo, and embraced the unexpected. This collection is all about channeling this rebellious spirit and merging it with unconventional design.

More than just a style statement, these new watches are an open invitation to throw away the rule book and live life on your own terms.

Swatch unleashes the “No Rules” Collection – Punk spirit, no apologies

A black studded strap clashes with soft blue in Broken rules, proving that contradictions can be a statement in themselves. The dial says it all: “RULES DO NOT APPLY”.

Swatch unleashes the “No Rules” Collection – Punk spirit, no apologies

Electric bursts of yellow and pink disrupt expectations in DISTORT MODE, where anything goes and restrictions were never part of the plan.

Torn paper, plaid, and graffiti-inspired details collide on BLANK CHECK. With SwatchPAY! technology, you’re always ready to tap, go, and keep moving with no compromises on your time.

Swatch unleashes the “No Rules” Collection – Punk spirit, no apologies

PIERCED EDGE channels an edgy spirit with its striking black design and square dial that stands as a sharp rejection of the ordinary.

Swatch unleashes the “No Rules” Collection – Punk spirit, no apologies

Featuring a checkerboard pattern, neon details, and a striking calendar wheel, LASH OUT refuses to stay quiet. The message is loud and clear: “DO WHATEVER THE... YOU WANT”. We’ll let this watch fill in the blank.

Swatch unleashes the “No Rules” Collection – Punk spirit, no apologies

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