here are watches that follow time. And those that set the pace. This season, BA111OD unveils a new collection of seven automatic models - four three-hand and three moonphase watches - that bring the essentials back to the forefront: clean design, reliable Swiss mechanics, and fair pricing.

Elegant without nostalgia, technical without ostentation: these pieces strike a clear balance.

Inspired by mid-20th century watchmaking codes, the series embraces a neo-vintage style, subtly reimagined for today. 41mm 316L steel case, concave bezel, rounded lugs, transparent caseback, 4 o’clock crown, sapphire crystal with double anti-reflective coating. All powered by Soprod automatic movements.

Conceived as a bridge between heritage and modernity, this collection embodies BA111OD’s commitment to making Swiss Made watchmaking accessible without compromise. Designed, developed, and hand-assembled in Neuchâtel, at the Maison’s workshop located on Place des Halles, it marks a new chapter for the brand. Rooted in history, focused on essentials.

In the heart of the city, on Place des Halles, BA111OD has set up its own watchmaking workshop. It is there just a few steps from its designer Liliane Murenzi and its clients that each timepiece in this collection is hand- assembled by the Maison’s watchmakers. This direct connection between design and production ensures every detail is carefully controlled, while celebrating local watchmaking craftsmanship.

“We wanted to create a simple, elegant, well-crafted watch but above all, one that offers true value. Swiss Made should not be an inaccessible luxury. This collection is our answer: an automatic watch, designed in Neuchâtel, starting at CHF 595,” explains Thomas Baillod, founder of BA111OD.

Two expressions, one shared philosophy • Three-hand: hours, minutes, small seconds. A clear, straightforward reading nothing superfluous. • Moonphase: hours, minutes, small seconds, date, and moon phase display. A poetic complication within a structured dial.

All versions are powered by Swiss Soprod automatic movements and come fitted with your choice of interchangeable strap: Milanese mesh or leather.

Each model is built on a carefully crafted watchmaking architecture. The sandblasted dial, available in four tones - sand, grey, black, or white - plays with textured contrasts. Faceted, polished hands are coated in Super-LumiNova for optimal readability, day or night. Water-resistant to 5 ATM, these watches are designed to match the rhythm of everyday life with elegance and discretion.

TECHNICAL SPECIFICATIONS

• Case 316L stainless steel Finish: brushed/polished Diameter: 41 mm Lug-to-lug: 48 mm Thickness: 12.75 mm (including glass) Transparent sapphire caseback Concave bezel Rounded lugs Crown at 4 o’clock with embossed logo

• Glass Domed sapphire crystal with double anti-reflective treatment

• Dial Sandblasted finish :
   Sand
   Grey
   White Faceted and polished hour and minute hands and hour markers with Super- LumiNova Small seconds counter at 7 o’clock with sunray finish Moonphase at 10 o’clock Date at 4 o’clock

• Movement Soprod C105, Swiss Made automatic movement

• Functions Hour-Minute, Small Seconds, Moonphase, Date

• Power Reserve 42 hours

• Water resistance 5 atm

• Warranty 2 years

• Bracelet 2 options : • Milanese mesh with folding clasp • Leather strap with folding clasp Lug width: 20-18 mm