t LVMH Watch Week, Hublot unveiled the Big Bang Tourbillon Novak Djokovic GOAT Edition, a watch trilogy celebrating the peerless career achievements of Hublot Ambassador Novak Djokovic.

Novak sealed his 101st professional tournament victory in November last year, adding yet more glory to a stellar career that has seen him claim almost every record in the sport. Among his career statistics are a record 24 Grand Slams, 1 gold medal at the Olympic Games Paris 2024 and a record 428 weeks as the world number one tennis player. He has also ended the year as world number one a record of eight times.

There are three expressions of the Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition, each of which fuses material innovation, technical mastery and Hublot’s unique watchmaking approach to tell the story of Novak’s incomparable professional tennis career.

The watch comes in three colours aligned to the familiar colours of tennis’s three playing surfaces, and each variant is offered in a numbered sequence to follow Novak’s wins on each surface. Accordingly, there will be 72 pieces in blue, symbolising Novak’s hard court wins; 21 in orange for his clay court wins; and, making it the most exclusive, eight in green for his wins on grass. The 101 watches are numbered but not limited. On the occasion of any future win, Hublot will add a further watch, coloured according to the tournament surface.

The colours appear most prominently in the watch’s 44mm case, which is made of a special Hublot-developed composite made from Novak’s Lacoste polo shirts and Head tennis racquets This high-tech, lightweight, rigid, marbled material is exclusive to Hublot and was also used in the Big Bang Unico Novak Djokovic of 2024. For this series, 12 of Novak’s blue polo shirts, 4 in orange and 2 in green were needed to achieve the required volume of material, as well as 12 racquets. The result is a magical material infused with Novak’s spirit that will tell his story for eternity.

Alongside this is the case’s middle section, or container, which is formed from another advanced material called Titaplast^®, the world’s strongest polymer. It has high-performance mechanical properties that are similar to titanium, can be machined to very fine tolerances, delivers an exceptional strength to weight ratio, and has a soft matte finish. It can also be colored using an anodisation process.

Novak’s incredible story continues in the Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition’s movement, the highly conceptual MHUB6035 Automatic Tourbillon. In place of a traditional, solid mainplate to hold the movement components in place, Hublot’s engineers conceived an eye-catching three-dimensional lattice that takes the shape of tennis racquet strings. Each “string” is just 0.55mm thick and appears to be secured into the mainplate edge by attachment points that echo those found around the inner rim of a tennis racquet. The gaps between the strings are intentionally irregular, as they would be on a tennis racquet mid-match.

But while it may appear the mainplate is a series of individually twisted and weaved strings held in place by those attachment points, it is in fact a single piece, cleverly machined in a high-tech laser-engraving process.

Once it’s laser-engraved, the mainplate is then finished with a black PVD coating with a thickness of just a few microns, before Novak’s famous swooping personal “ND1” logo is printed over it in contrasting white. It’s visually mesmerising and a glorious metaphor for Novak’s uncompromising, winning mentality and his many career achievements.

That’s not where the story ends. The barrel containing the movement’s mainspring that delivers 72 hours of power reserve is topped by a steel rochet decorated to look like a tennis ball that can be seen through the underside of the latticed mainplate. To achieve this effect, Hublot’s engineers innovated another process. First, a rhodium polish is applied to two S-shaped curves that run across the wheel’s surface. Then, the surface around these is precision laser-engraved to create a textured look resembling that of a tennis ball. Finally, that surface is finished with a yellow-green lacquer to complete the tennis ball look. Further elegant touches include the mouvement’s aluminium tourbillon cage, which has been anodized in either blue, orange or green to match the case color. At 12 o’clock, the watch’s rhodium-plated, 22-carat red gold micro-rotor is machined and laser-engraved to reveal the Hublot logo. The movement comprises a total of 293 components.

Over its latticed “string” mainplate, the watch has a thin layer of transparent sapphire crystal that serves as a palette for six applied hour markers. Like the skeletonised hour and minute hands, these are satin-finished and then coated in a three-dimensional layer of green luminescent Super-LumiNova® to ensure low-light legibility.

Beyond these primary components, the watch continues to point to Novak’s illustrious career in tennis. The strap is made of a white leather with white stitching that is embossed so that it appears padded and patterned like the grip tape on one of Novak’s tennis racquets. On the underside, the strap is lined with blue, orange or green leather to match the case. This is fastened by a Velcro® loop that folds through a color-matched anodized aluminium buckle.

The six titanium screws that hold the composite bezel in place are shaped like tennis balls. This might sound like a simple aesthetic twist, but as well as creating a bespoke programme for machining these unique screws, Hublot’s engineers had to design a special S-shaped screwdriver head that could tighten the screws, a process reminiscent of one developed previously for the Big Bang’s famous H-shaped screw heads.

The dial ring, crown, remaining case screws and Hublot “One-Click” quick-strap change system pushers are all in anodized aluminium. To underline the steeliness and strength Novak is famed for, the crystal used both on the front and back of the watch is chemically strengthened Gorilla Glass, a highly durable, scratch-resistant material.The watch is supplied with a second strap in white rubber with a titanium deployant clasp for use during exercise.

To complete the story, the case back is held in place by a coloured aluminium ring carrying the edition number, which initially will be 1 to 72 in blue, 1 to 21 in orange and 1 to 8 in green. Further numbered pieces will be added when Novak adds another title to his career total. The case back also carries the words “Greatest of All Time”. These details are all engraved and finished in white lacquer.

Together, these elements result in a watch weighing only 56 grammes, and that has been designed to withstand the forces a watch experience when worn during play. It’s a highly inventive, memorable tribute to Hublot Ambassador Novak Djokovic, the GOAT.

“For this highly anticipated second edition with Novak, we immersed ourselves deeper into his unparalleled universe, meticulously crafting a timepiece that celebrates his historic victories and embodies the very essence of his journey. The Big Bang Tourbillon Novak Djokovic GOAT Edition is truly more than a watch; it stands as a powerful symbol of his relentless will to win, his extraordinary brilliance, and his unmatched greatness. This special series commemorates his unbelievable record in tennis, reflecting how, like Novak himself, this creation is designed to stand the test of time. We look forward to celebrating many more victories together” stated Julien Tornare, Hublot CEO.

“Thank you to my friends at Hublot for honouring me with this symbolic watch trilogy. As a boy, I dreamed about winning grand slams; I never imagined winning 24 Grand Slams and more than 100 pro tournaments. Reaching records beyond my dreams was possible with the support of my family, my team, my fans, and everyone who has cheered for me and believed in me throughout my career. Every day is an opportunity to reach new heights, and who knows, maybe add more watches to this collection.” responded Novak Djokovic.