nvironmental advocate and actor Rainn Wilson supported ID Genève Watches for one of the most unexpected launches of the Geneva Watch Week. Indeed, ID Genève presented its new chocolate inspired watch, translating the depth and richness of cocoa into a material language of Swiss precision. What normally melts is reimagined as something designed to last.

The dial is worked using a hammering technique that creates subtle melting effects across its surface: an organic texture evoking chocolate slowly softening under heat, a quiet indicator of the passing of time. Light shifts across the dial as if moving through liquid metal.

The scientific layer is backed by Climate Basecamp, linking cocoa, materials, and climate systems beneath the surface. 10% of the proceeds will support Climate Basecamp’s initiatives, reinforcing the long-term impact behind the experience. This is not a launch about making noise. It is about making you feel something – warmth, in a world that moves too fast to notice it.

“Climate conversations tend to stay abstract. What’s interesting here is that it becomes physical. You can see it, taste it, wear it. That shift from idea to experience is where things start to resonate,” said Gail Whiteman, Co-founder Climate Basecamp and a Professor of Sustainability at the University of Exeter Business School.

Each ice cream presented during the campaign throughout the year includes a QR code integrated into the experience. By scanning the code, guests can enter an instant-draw to win one of the limited-edition watches. The mechanism is simple and immediate: taste, scan & participate!