Watch sales at Amazon.com increased more than 100 percent in the first quarter of 2007, compared to the same period last year, marking the sixth consecutive quarter the online retail giant has seen its sales in the category double.

Amazon.com customers bought more than 23,000 unique styles of watches in the first quarter, including styles from 954 luxury brands. The company added more than 2,500 new brands and styles to its watch and jewelry store during the period.

Top watch sellers included the $17,316 Cartier men's Tank Francaise, the $12,275 Omega men's Seamaster, the $8,860 Chopard men's Mille Miglia, the $2,440 Baume and Mercier women's Diamant and the $1,750 TAG Heuer men's Formula One. The store also benefited from the addition of fashion brands, including Anne Klein New York, AK Anne Klein, Kenneth Cole Reaction, LeVian and Tokyo Flash.

Source: Nationaljeweler.com

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