highlights


American fashion task force

Pусский 中文
February 2008



In this issue’s GLOBAL FASHION SIGNATURES column, we are taking a close look at the American fashion watch, from famous designer brand names like Calvin Klein, Tommy Hilfiger and Coach to the sports watches of Nautica, Helix and Avirex. You may not recognize all the names, but you will recognize the energy that goes into ever-changing sector of the watch industry.

Nautica
Introduced in 1994, Nautica Watches combine distinctive styling, bold colours and unique design. Inspired by the sea and sailing, Nautica’s functionality reflects an energetic lifestyle that appeals to consumers around the globe. Nautica Watches fuse the best of classic American style with the latest in technical innovation.
Best selling watch 2007: NST Yachtimer and BFC Chronograph
Business: Nautica is experiencing great growth. Distributed in over 53 countries worldwide, Nautica's business continues to be very strong.
New or future developments: In 2008, Nautica celebrates its 25th anniversary as a brand - the brand will be presenting a limited edition timepiece that has an exclusive Swiss made quartz analogue yachtimer/chronograph movement at this year's Basel Fair 2008.
Turnover in 2006 - 389,000 units
Turnover in 2007 – 470,000 units

Marc Ecko
From his beginnings in fashion to his recent entries into the worlds of publishing, video gaming and multimedia, Marc Ecko continues to break the boundaries of conventional wisdom and further solidify his role as the navigator of pop culture.
Marc's goal is not to chase what's already out there, but to establish a whole new cat-egory of branded products and services that are immediately embraced as cutting edge and credible.
Best selling watch 2007: The Masterpiece and The Better Off Dead
Business: 2007 was a great year for Marc Ecko, with explosive growth coming from the international markets. Business continues to be very strong globally.
New or future developments: Marc Ecko continues with its ‘Timeless Luxury’ theme for 2008, with new limited edition introductions.
Turnover in 2006 – 258,000 units
Turnover in 2007 – 358,000 units

Avirex
Founded in 1975 by air show fighter pilot and aviation-history aficionado, Jeff Clyman, and his wife and partner, Jacky Clyman. Avirex is best known for its classic, authentic, American clothing. Moreover, Avirex jackets, long at the forefront of the outerwear market, have been featured in movies such as Top Gun, Star Wars and Terminator. In Spring 2007, Avirex signed an exclusive watch license with Callanen International to manufacture and distribute product in the Americas. Inspired by vintage and aeronautical designs of the past with today's fashion forward detailing.

AmericanFashion

Nautica, Ecko, Avirex


Helix
Launched in 2008, Helix is a new sport fashion watch brand from Callanen International. “Strategically, the time is right to launch Helix,” says Adam Gurian, President of Callanen. “We have the right mix of fresh designs, quality products, strong test markets and an authentic brand position.”
The Helix brand commitment to the consumer is the product’s authentic technical performance features, attention to detail, and spirit of ex-ploration. Helix watches will be introduced as theme-based chapters of exploration with the launch being called the Scuba Chapter, rep-resenting underwater exploration. “Humanity’s desire to explore and discover is a driving force in the Helix watch designs,” explains Scott Wolfe, Vice President of Product Development and Marketing. “The watch design team drew inspiration from underwater exploration in this Scuba chapter.”

Coach
Coach watches launched in April 1998.
Coach is a leading brand of quality lifestyle accessories offering classic modern American styling.
Best selling watches include signature Coach patterns and fabrics.

Tommy Hilfiger
The first collection of Tommy Hilfiger watches came out in Spring 2001.
They are young at heart, fashionable, informal, classic American cool, colourful, youthful and sporty.
The company is represented in more than fifty markets over seven continents worldwide.

AmericanFashion

Helix, Coach, Hilfiger


Calvin Klein - cK watch & jewelry Co.Ltd.
In 1997, Calvin Klein and the Swatch Group merged their formidable talents to create ck Watch. The clean, contemporary, graphic lines of watches such as ck dress struck a chord with the public, and the new, inimitable ‘watch as a fashion accessory’ was born. Today, around 200 different Swiss made designs for both men and women are on the shelves in over 60 nations.
The initial geometric design concept has gradually given way to more fluid and organic lines, to sensual and integrated curves. ck bold, ck flash and ck ray, to name but a few, reflect this more recent evolution in style. Inspiration will be drawn from the world we live in: the touch of a stone, a flexible fabric, modern architecture, or a Calvin Klein bag — all can be transformed and appear on the wrist.
Best selling watch: ck bold, ck dress
Business: Business is excellent.
New or future developments: The brand is continuing to renew itself, redefining contemporary elegance and setting the tone for what is modern.

Guess Watches
Year founded: 1984.
Guess Watches and Jewellery are inspired by the youthful energy and fashion leadership of the Guess lifestyle brand, always capturing the latest in contemporary styling.
Best selling watches: G2G

Anne Klein
The Anne Klein brand was founded in 1968. Anne Klein watches were launched over 35 years ago. Anne Klein offers a full line of ladies' watches incorporating current trends and classic timepiece styling. The brand has broad appeal and has built a loyal customer base over its 35 years of success. The strength of the brand comes from a core collection of ‘everyday’ watches designed for office, casual, day or evening. In addition, the brand continuously updates the line with styles influenced by the latest and most popular trends in fashion and jewellery design.
Business: The Anne Klein brand is known for the depth of its product assortment and constant introduction of new and fresh styles.
Best selling watch 2007: Diamonds, crystals, charms, new metal colorations such as brown and grey ionic plating.
New or future developments: Anne Klein introduced ladies’ sized automatics in the autumn of 2007. By applying the trend in automatics from fine timepieces to fashion watches, Anne Klein introduced a new and significant category for ladies’ watches that should continue to grow over time.

AmericanFashion

CK, Guess, Anne Klein


Fossil
Year founded: 1984. Fossil was the first company to establish an American brand to bring value and style to the watch category transforming the concept of timekeeping from the merely functional to chic and stylish must-haves for the wrist. Fossil creates vintage-inspired products for the authentic individual.
Best selling watch 2007: Women's styles ES1623,1622 and 1869 are our three top sellers with their unique circular or rounded square links.
Business: This year has been consistently positive and Fossil is experiencing and witnessing growth in the watch industry overall.
New or future developments: Fossil is introducing in 2008 true, automatic watches for men and the price starts at US$175 to 200.

Michele Watches
Michele is a watch brand, which provides its customers with a stylish but timeless watch without ignoring quality.
Best selling watch 2007: Deco Diamond watch
Business: With the introduction of new styles each year the Michele business continues to grow at a healthy rate each year.
New or future developments: this autumn, Michele introduced a ceramic version of its iconic Deco watch, which has been a tremendous success.

Badgley Mischka
E. Gluck Corporation will be introducing Badgley Mischka timepieces, a dazzling new line of designer watches, at BaselWorld 2008. Badgley Mischka designs are synonymous with elegance and glamour. Bold, stylish and red carpet-ready, this new collection of sophisticated timepiece accessories uses luxurious materials such as brilliant Swarovski crystal embellishments, stingray, grosgrain, and leather straps.

AmericanFashion

Fossil, Michele Watches, Badgley Mischka


Source: Europa Star February-March 2008 Magazine Issue