Breguet always makes a point of opening its Boutiques in the world’s most prestigious venues. In China as elsewhere, a brand like Breguet owes it to its customers to welcome them in a truly exceptional place.

What is more, considering the company’s policy of supporting the arts and culture, it was only natural for Breguet to take part in the saga of The Swatch Art Peace Hotel, launched by Georges N. Hayek, CEO of the Swatch Group. After Paris, New York, London, Moscow, Ekaterinburg, Cannes, Vienna, Beverly Hills, Geneva, Dubai, Seoul, Singapore, Taipei, Hong Kong and Abu Dhabi, Montres Breguet are pleased and proud to find themselves in one of the landmarks of Chinese culture, the celebrated Shanghai Peace Hotel. Breguet is now in a position to cater to all its Shanghai-based customers, increasingly numerous and demanding, with a boutique worthy of the masterpieces inside.

Spread over 240 square metres, this new Breguet boutique’s contemporary design draws its inspiration from period Breguet timepieces such as those on display at the Breguet Museum in Paris. While it features a good number of artistic attributes, the style of the boutique matches to perfection that of The Swatch Art Peace Hotel.

The cylindrical perimeter of the Breguet area adds its character to the Palace Hall, whose sharp angles on the ceiling and pillars contrasts with the cool perfection of the boutique. The interior space is enhanced with royal blue engraved glass representing the guilloché enamel of Empress Joséphine’s pocket watch. The sales areas are located behind airy walls of slim golden struts suggestive of a three-dimensionally guillochéed dial, one of the brand’s most typical features. The boutique’s lounge area features a special chandelier, a work of art created specially for The Swatch Art Peace Hotel.

Source: Breguet

www.breguet.com

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