highlights


Obaku Denmark launches an ultra slim sports watch

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June 2011



Ultra thin, flat, fine, slim and slender are words that are dominating the watch press at the moment due to the return towards classical timepieces.

There has been no return to thinness for Obaku Denmark, however, as this minimalist Danish brand has always produced slim, clean and pure timepieces. Obaku Denmark has a long tradition of minimalist Scandinavian design which the brand links to the Zen tradition of Obaku, famous for its belief in focusing on the essence of life and omitting all superfluous details.

Obaku, the time of Zen

This BaselWorld will see the launch of a brand new collection for Obaku Denmark called the V140G. “This is probably one of the slimmest sports watches in the market today,” shares Christian Mikkelsen, Co-Founder of Obaku and the watch’s designer. “Traditionally sporty watches have large bezels, thick cases and many functions,” he says, and “most watch designers would not think of making a sporty watch which is also so slim.”

The V140G is a fusion of the brand’s elegant DNA with a tough, action oriented design. Surprisingly, these different watch styles do not conflict with each other as the best design elements have been taken from both. An ultra thin, stainless steel case is combined with a rotating bezel with four discreet numbers. The bezel curves downwards, leaving a very slim case edge. The watch’s indexes are bulky in shape, as they are often found on sports watches, but they have been shortened to give a clean look and leave more space on the dial. A high quality Japanese movement, central seconds hand, date at 6 o’clock, streamlined bracelet and black dial complete this original timepiece.

Source: Europa Star April - May 2011 Magazine Issue