Two of Switzerland’s most important brands are planning to construct new buildings allowing them to expand their headquarters in Biel. The surrounding area was purchased specifically for the project. The plans include three additional buildings that are being constructed according to the latest environmental and energy-efficiency criteria. They are being planned to respect the existing architectural and urban design already in the area.

A new central building along the Gottstattstrasse will combine functional areas for the two brands under one roof and accommodate other Swatch Group units. The building, which is slightly elevated on pillars, will also serve as a meeting area for visitors and pedestrians. Independent museum spaces for Swatch, Omega, and Swatchmobile, equipped with the latest interactive technologies, offer their guests an opportunity to explore the worlds of watchmaking and the pioneering days of the battery-operated Swatchmobile.

It is anticipated that the buildings will be ready for occupancy in the summer of 2015.

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www.swatchgroup.com