The digital transformation of watchmaking


Instagram Live: social media show their limits

CORONAVIRUS CHRONICLES

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June 2020


Instagram Live: social media show their limits

Numerous players in the watch industry have responded swiftly to the absence of physical encounters by increasing the number of sessions and interviews they host on Instagram. However, the low attendance often observed during these digital events also reveals their limitations, one of which is their ephemeral nature. The digital tap never stops flowing...

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