att Bowling is a British former journalist who, after working for the television channels ITN, BBC and Sky, decided to join two friends, Stuart Hennell and Lloyd Amsdon, who had just founded an online watch sales company called Watchfinder & Co. That was back in 2002; the first internet bubble had just burst, leading to the downfall of many digital pioneers, and many people were wondering if the web was not, after all, just a passing dream, a beautiful illusion. As for selling luxury goods online, “There were really very few of us,“ Matt Bowling recalls.