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Europa Star 2/2018 - Baselworld Issue out now

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March 2018


Europa Star 2/2018 - Baselworld Issue out now

Check out the new Baselworld issue of Europa Star, officially out Thursday 22 March. And don’t forget to visit us at one of our two locations at Baselworld (Hall 1.1 /C05 by Les Ateliers and at the entrance of Hall 2.0), where we will be hosting our booths for the 80th consecutive year!

Click here to read the e-magazine 2/18.

THE RESILIENCE OF THE WATCH INDUSTRY

Pierre Maillard kicks off the new issue with an editorial that puts the current anxiety of the watch industry in perspective. Having been around since 1927, Europa Star has seen and analyzed many so-called “watch industry crises.” Today the watch industry seems to be showing cracks in its edifice. But historically the industry has proven to be resilient, and even opportunistic. The big question remains how it will navigate international crises and whether it can seize new opportunities. Click here to read the editorial.

PATEK PHILIPPE LADIES’ CHRONOGRAPH: THE LATEST IN A LONG LINE OF COMPLICATIONS FOR WOMEN

Europa Star 2/2018 - Baselworld Issue out now

Our cover story profiles Patek Philippe, a brand that today offers probably one of the most complete range of mechanical complications for women. What started more than a century ago, the brand continues the undeniable success of its women’s lines by maintaining a vital and delicate balance between classically elegant styling and mechanical virtuosity. Click here to read the cover story.

BASEL-BASHING

Europa Star 2/2018 - Baselworld Issue out now

Is there a doctor in the house? Serge Maillard explores the health of the Baselworld watch fair, which has enjoyed a near monopolistic privilege in the watch industry. But the tides seem to be turning and what remains as the largest fair in the watchmaking world has been attacked from all sides. Is Baselworld really “finished” as some predict? Not likely, at least in the short term. But the fair will certainly need to learn from some of its competitors to keep going. Click here to read the opinion piece.

OMEGA: “A LITTLE MORE TIME…”

Europa Star 2/2018 - Baselworld Issue out now

In a series of interviews we get the personal insights from some of the biggest names in the industry. A can’t miss feature is our interview with Raynald Aeschlimann, the energetic leader of Omega. He is hoping to take the world’s number two watch brand to new heights, with a much talked-about US e-commerce site, a new production site in Biel and expansion in Mainland China. Click here to read the interview.

BASEL 2018 PORTFOLIO

Europa Star 2/2018 - Baselworld Issue out now

Yes, there will be fewer brands at Baselworld this year, but that doesn’t mean that we’re not spoiled for choice. The watch industry offers a vast range of products, and there is something for every taste. Our portfolio gives a peek on what to expect in Basel, from classic dress watches, to tool watches, to a bit of bling. One thing is clear, though: watch sizes are generally shrinking and vintage inspiration is clear for all to see. Click here to see the portfolio.

THE GREAT UPHEAVALS

Europa Star 2/2018 - Baselworld Issue out now

In this new magazine, we also focus on the 12 upheavals facing the industry today. Divided in three sections – STYLE, CHANNEL, LAB – the report dives deeper into the currents of change in the industry. Features include the possibly risky allure of “neo-vintage” style, the rise of niche markets, how to coexist with connected watches, the march towards hybrid watches, and the growing importance of the digital world, among others.

Click here to read the e-magazine 2/18.

Europa Star Chapter 2/18 Table of Contents

Magazine Subscriptions

JOIN US AT BASELWORLD 2018

For those of you attending Baselworld 2018, you are most welcome at one of our two booths at Baselworld. You can find us at the entrance of Hall 2.0 / W27 and at Hall 1.1 / C05 at Les Ateliers, where we will be joined with our partner Watchprint.com, and as another special treat the authors of books on Breguet and Omega will be on site.

Stay tuned to all of our online channels and follow the Europa Star coverage live throughout the fair on our Facebook and Instagram.