Endura SA, the private label and licensing company of the Swatch Group Ltd., today announced the signature of a global licensing agreement with MANGO, the prestigious international fashion design brand. With its established reputation for producing private label watches, Endura will create a totally new collection of timepieces to complement the MANGO range of garments and accessories for the modern urban women.
The new MANGO watches collection will make its debut at the Baselworld Watch and Jewelry Show in March 2006. Each of the watches will incorporate the declared MANGO commitment to products that harmoniously unite top quality with cutting-edge design. Endura will develop a selection of models to respond to the specific needs of today’s stylish female during working and leisure time. The new range of watches will be created with the support of the MANGO´s fashion design team to match with the latest trends and collection of the brand. The first watch collection will go on sale in MANGO stores and watch retailers around the world in Fall 2006.
The management of Endura SA, the Swatch Group’s private label company, decided to expand its strategy from private label to licensing. The company offers clients a full range of services, from design consultancy through production to distribution and after-sales support. The company works closely with its clients to develop watches that express customer brand identities and values in state-of-the-art products. The Swatch Group Ltd is the largest manufacturer and distributor of watches and jewelry in the world. www.endura.ch
MANGO is known for designing trendsetting clothes, with its own special style. MANGO collections are designed to dress the young spirit woman who is sophisticated, professional and independent, and who is passionate about fashion. MANGO creates complete collections that are presented in two seasons: Spring-Summer and Autumn-Winter. The Company has over 5000 employees, 1,600 of whom work at the company’s central offices in Barcelona, Spain. There are currently more than 866 MANGO stores, in 81 countries, located on the five continents and international expansion is ongoing. All of the stores are located in prime positions in key shopping malls or city centers.
Source : Endura
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(Please credit europastar.com)