Tissot appoints actress Deepika Padukone as its first Indian ambassador

December 2007

Celebrated in India as the “Face of a New Generation”, actress Deepika Padukone has signed an agreement with Tissot to become the brand’s ambassador in India and the “Face of Tissot” worldwide. The cooperation starts in December just after the worldwide launch of the big Bollywood movie ‘Om Shanti Om’ in which Deepika plays a leading role. This is the first time that the Swiss watch brand has chosen an Indian ambassador and underlines the importance that Tissot places on this dynamic market. Deepika is one of India’s most sought-after actresses and an international model.

Deepika Padukone

Deepika is multi-talented, hard working, dynamic and always open to new ideas - characteristics that perfectly complement the world of multi-facetted, innovative Tissot. She was drawn to Tissot through her admiration of the company’s 154 years of watch making history and its international reach as the traditional Swiss watch brand with the highest volume. Tissot already enjoys great acclaim on the Indian market with its diverse, top quality collection appealing to the discerning Indian taste. This collaboration will support and grow this popularity, benefiting both parties.

François Thiébaud, CEO of Tissot and Deepika Padukone

As an authority on beauty and good taste, Deepika was particularly attracted to the Tissot ladies’ collection, describing these timepieces as “really the most appropriate feminine fashion accessories”. Before starting her acting and modeling career, she played badminton for India, winning state level tournaments in doubles and singles, and played state level baseball and basketball. As such she also greatly appreciates the proven sporting character of many of the Tissot watches with their leading technology and cutting-edge design.

Nationality: Indian
Date of birth: January 5, 1986
Languages: Hindi, English and Kannada
Endorsement: Brand Ambassador for Maybeline International, Levis, KingFisher Airlines

2006: Aishwarya - Director Indrajith Lankesh
2007: Om Shanti Om - Director Farah Khan
Films to come: Siddharth Anand’s Next - Director Siddharth Anand
Made in China - Director Nikhil Advani

Tissot, the ‘Innovators by Tradition’, has been pioneering craftsmanship and innovation since its foundation in 1853. Today Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor. For over 154 years the company has had its home in the Swiss watch making town of Le Locle in the Jura mountains but now also has a presence in over 150 countries. The Tissot innovation leadership is enabled by the development of high-tech products, special materials and advanced functionality. With a broader, more versatile range of high-quality timepieces at an attractive price than any other Swiss watch brand, Tissot also expresses its commitment to ‘democratic luxury’. As official timekeeper and partner of NASCAR®, MotoGP and the World Championships of cycling, fencing and ice hockey, Tissot, committed to respecting tradition while offering gold at a silver price, underlines its core values of performance, precision and setting new standards.

Source: Tissot

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