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The Revolution of TechnoMarine

October 2009


Striving to lead their brand to future growth and success, TechnoMarine has recently recruited some of the most brilliant and experienced minds in the watch-making industry to implement their revolution of a new brand vision with buzz while reinforcing the inner strengths and maximizing the company core values.

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Christian Viros and Vincent Perriard

Christian Viros, Chairman of the Board of TechnoMarine since 2006, has recruited several industry talents worldwide to work with him in the reorganization of TechnoMarine and help guide and launch the brand into a new arena.
 
Vincent Perriard, has been appointed CEO of TechnoMarine as of August and will lead the worldwide organization. Vincent brings a solid background in the watch making business having held several leadership positions in marketing, product development and general management in brands such as Audemars Piguet, Hamilton (Swatch Group) and most recently at Concord as President of the brand. Vincent possesses great knowledge of the industry which will be utilized to propel the brand into its next phase.

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The newly appointed executive team plans to disrupt the Swiss watch industry with their new vision just as they did eleven year ago with the Diamond Cruise by working closely together in every aspect of brand building to launch TechnoMarine in a new Marine universe with a fresh direction and cool factor. The specific targeted goals will be to strengthen the brand and business worldwide with innovative products, high quality standards, introduce future watch concepts and reinforce the Cruise collection for new momentum, a new mission and a strong vision to reach a new audience. The new strategy plans for product, marketing concepts, corporate identity and new distribution will buzz from Basel 2010 to culminate in the following months...

Source: Technomarine
www.technomarine.com
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