VALENTINE’S DAY - Unlock your Beloved’s Heart with Swatch

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January 2015

While lovers around the globe have taken to attaching padlocks to bridges and monuments to celebrate their love, and the added weight seems to be producing some nasty cracks, this Valentine’s, Swatch comes with a special alternative. Unlock My Heart (GZ292) is a portable lock of love, presented in a special box to make sure one’s romance never misses a beat.

Unlock My Heart by Swatch
Unlock My Heart by Swatch
Unlock My Heart Box
Unlock My Heart Box

A fuchsia pink heart-shaped lock signs, seals and delivers messages of time on the watch’s innocent white dial.
Its key is always at hand, counting the passing of the minutes, chased by an impatient fuchsia second hand.
The blushing pink case and bracelet background are the signature of femininity. A playful take on the concept of two-timing comes from boldly printed lock-inspired patterns on both the front and back of the attachment, echoed by the design of its three loops.

VALENTINE'S DAY - Unlock your Beloved's Heart with Swatch

The theme of keeping sacred true love under lock and key also finds expression in the special packaging that comes with each Unlock My Heart timepiece.
A rounded two-part cube in contrasting shades of pink incorporates a heart-shaped closure system to ensure that the only heart stolen in this story is that of the owner.

Source: Swatch