The model of the day… is not a watch

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March 2015

At Thursday’s Bulgari press conference at Baselworld, the brand’s CEO Jean-Christophe Babin had several guests. There was of course the new concept watch (not a smartwatch, please!) Diagono Magnesium.

This “wrist-vault” watch was developed along with the Swiss encryption firm WISeKey. A so-called “100% Swiss, 100% security, 100% luxury, 0% gadget” model.

But the supermodel of the day was yet to come: Eva Herzigova was also on stage. The Czech model and actress endorsed the new Bulgari LVCEA-white gold case and bracelet with full pavé diamond set dial.

Jean-Christophe Babin received Europa Star for a talk about changes at Bulgari since his arrival at the firm and this new luxury model (the conceptual one).

Discover his insights in an exclusive interview for our upcoming print issue. (SM)

The model of the day… is not a watch

The Bulgari team. The model is in the center