Mido channels summer’s hottest colour

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July 2017

The Swiss watchmaker hits the right blue notes for summer, with a release of three new automatic references that are sure to be a hit for the season, and then some.

Mido channels summer's hottest colour

One of summer’s hottest colours is actually not so hot. It’s a cool shade of blue that we’ve been seeing pop up steadily in the preparation for the summer season.

Another brand to hit the blue notes of summer is Mido. The Swiss watchmaker has a bit of a reputation as an understated brand, especially because it can arguably go head to toe with some of the big boys in the industry (think Rolex, Omega) in terms of quality and value proposition.

But despite its understated status, the brand hailing from the heart of the Swiss Jura mountains never seems to miss a beat in terms of producing classic quality timepieces that somehow always seem to be on point.

Mido channels summer's hottest colour

The latest releases from Mido prove the point. The brand has just released three new references with dials in that full shade of deep blue that we’ve been seeing more of lately.

First up we have the Belluna Blueray Caliber 80 (Ref. M024.630.11.041.00). The 42.5mm timepiece is powered by a base Automatic ETA C07.621 movement that promises up to 80 hours of power reserve. The transparent case back reveals the finely decorated Elaboré-grade movement and an oscillating weight decorated with Geneva stripes and the brand logo.

On the surface we have that famous blue dial with a guilloché-style pattern, applied polished and sandblasted indexes, as well as the day and date at 3 o’clock.

Mido channels summer's hottest colour

For a more sporty option, there is the Ocean Star Caliber 80 (Ref.M026.430.11.041.00). The watch has the same movement as its cousin timepiece, the Belluna Blueray, and of course it has that same blue dial - but this time with vertical satin-finishing.

Its satin-finished and polished stainless steel case is also the same size - coming in at 42.5mm in diameter. But this model is the most robust of the trio, also boasting a water resistance up to 200 m/660 feel.

Mido channels summer's hottest colour

Rounding off the trifecta is the Commander Caliber 80 Chronometer (Ref. M021.431.11.041.00). While this timepiece also has the same movement, this variant is a COSC certified chronometer, providing event greater precision in timekeeping. Keeping with the overall colour theme, once again we have the nice blue sunray satin-finished dial.

Mido channels summer's hottest colour

While the deep blue dials on these timepieces add to a clean and legible look, Mido timepieces have never really had problems in terms of legibility as far as I’m concerned. This is a brand that consistently delivers, and with these three new references, it also shows us that it can be on point with style trends, too.