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Order a watch... from your car


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June 2019

Order a watch... from your car

Is it the «McDrive» of watchmaking? Swatch, with its usual facetiousness, has just opened a drive-thru store in its Swiss hometown. Presentation.


n a tribute to its hometown, Swatch recently opened its first drive-thru store at the intersection of the Nicolas G. Hayek and Jacob Stämpfli streets in Biel. The Swiss watch brand is now offering “food for the wrist”...

Anyone approaching the new Swatch building by car or bicycle can thus order a watch in two easy steps, all the while sitting comfortably. A screen displays the Swatch product range: simply select your favourite watch, pay for it and take it with you.

The watches offered at the drive-thru are served in special packaging only available in this store. Customers with a little more time can also enter the new pavilion.

The new Swatch drive-thru in pictures...