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Sinn, a German success story

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August 2019


Sinn, a German success story

CEO and owner Lothar Schmidt is celebrating 25 years as the manager of Sinn Spezialuhren. In a tough environment for independent watch brands and without the backing of any luxury giant, the Frankfurt-based company has succeeded in resisting business pressures, while aficionados are increasingly aware of its production in a new era that celebrates sports models with real heritage.

S

inn is one of those remarkable independent and pretty old watch brands (it was founded in 1961 by Helmut Sinn, who also helped launch Bell & Ross - read his portrait here) that have managed to survive and compete in an increasingly tough environment for them. Resisting the consolidation trend around the big players and luxury giants in the watch industry, fighting the battle for available space in shop windows and taking advantage of the new digital jungle, it has above all kept its core offering: reliable watches from Germany.


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