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Victorinox and the challenges of the affordable watch


January 2020

Victorinox and the challenges of the affordable watch

Victorinox, which manages the watch production of both the Victorinox and Wenger brands at its horological centre in Delémont, has just opened a new store in Lausanne. The century-old Swiss company is active in a segment of the industry – affordable Swiss-made watches – that has recorded lower volumes since the beginning of the year. We took the opportunity of the new opening to discuss these challenges with CEO Carl Elsener Jr.


ictorinox has just opened its ninth store in Switzerland, in Lausanne. It is the second store operated on the shores of Lake Geneva by the emblematic Swiss knife brand founded in 1884, which has also produced watches since 1989 (a development originally initiated in the United States under the “Swiss Army” brand).

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