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Titoni, the most Chinese of traditional Swiss watchmakers

INTERVIEW

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November 2019


Titoni, the most Chinese of traditional Swiss watchmakers

No other Swiss watch brand has a history in China comparable to that of the independent family company Titoni. Having conquered the hearts and minds of their parents and grandparents, the challenge for this long-established player in the country is to attract the younger Chinese generations.

T

itoni celebrates its century of existence this year. In fact the watchmaking company was launched in 1919 by Fritz Schluep under the name Felco, before becoming Felca and then Titoni. The founder’s grandson, Daniel Schluep, is now in charge of the Grenchen company, and the fourth generation has recently joined the family firm.


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