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Far East Travel Journal
REPORT
January 2018
What’s happening in the Far East? Europa Star spent a month on the ground in China and Japan, to build up a picture of the watchmaking landscape in what (…)
The Fat East
EDITORIAL
January 2018
Today, the Far East is the biggest producer and consumer of watches on the planet. This situation will remain for a long time to come, despite the abrupt (…)
From retail to e-tail
WATCHWORDS
December 2017
The English word “retail” has come a long way from its first recorded use, sometime in the 14th century. It comes from the Old French verb retaillier which (…)
Swiss watch industry exports in 2017
GROWTH RETURNS SOONER THAN EXPECTED
December 2017
The situation of Swiss watch industry exports improved steadily in the course of 2017. After declining for two years and reaching a new threshold, demand (…)
Swiss brain vs Swiss made
OPINION (EPISODE 2)
December 2017
“The ‘Swiss-made’ label does not defend Swiss values and expertise. Even less does it protect Swiss subcontractors and their employees, since it can be (…)
Les Ambassadeurs: the “doors” concept
RETAIL
November 2017
“From the beginning we had a very clear strategy and positioning as a multibrand retailer."
“The enemy we have to beat is the online grey market”
RETAIL REPORT
November 2017
“It’s crucial to go digital, and the watch brands have to start engaging with it now or things are going to get very complicated." sinon cela va devenir (…)
Julien Tornare and the twelve labours of Zenith
INTERVIEW
November 2017
Le Locle-based Zenith did not jump on the Chinese bandwagon in the course of the past ten golden years, and did not enjoy the same growth as its peers. Now, (…)
“How can brands operate in the secondary market?”
BRICK & CLICK
November 2017
“Online watch sales are soaring and they’re not set to stop. But you find all kinds of things on the internet and we feel it’s important to offer a serious (…)
Getting future watch distribution right – the fate of an industry
SCENARIOS
October 2017
Statements by industry professionals made some 15 years ago reveal that even experts had only a vague idea about what watch distribution would look like today.
Brick-and-Click Watch Retailing
EDITORIAL
October 2017
Once upon a time, things were simpler. A watchmaker would find an agent for each country. That agent had representatives who would pack their watch samples (…)
USA: towards brick-and-click watch retailing
ANALYSIS
October 2017
A top watch consultant predicts e-commerce will revive U.S. brick-and-mortar watch retailers
“A garden of tranquillity in contrast with the digital jungle”
BRICK & CLICK / GERMANY
October 2017
“Faced with chains, supermarkets and mono- brand boutiques, a good number of traditional family boutiques have closed. And this concentration of the market (…)
“We are a service company, not a supermarket”
BRICK & CLICK
October 2017
A testimonial by Pablo Fuster, Relojería Alemana, in Mallorca (Spain).
“Reinventing yourself as a concept watch store”
BRICK & CLICK / SWITZERLAND
October 2017
“We’ve been a family business for fifty years. Besides the boutique, 35 years ago we took over a vintage watch shop called Au Vieil Horloger."
“Necessity is the mother of invention!”
BRICK & CLICK / BELGIUM
October 2017
"We’re two associates and we launched our multi-brand boutique fairly recently, in 2009. And in the summer of 2017, we also opened the Rolex boutique in (…)
“We believe in the strength of omnichannel”
BRICK & CLICK / NETHERLANDS
October 2017
“We come from the diamond sector, where our father already worked. And even today, our turnover is still fairly evenly balanced between jewellery and (…)
“Why would the customer want to buy this product from me?”
BRICK & CLICK / SWITZERLAND
October 2017
"2017 started quite well in comparison to last year. We have many more guests from abroad back in Lucerne."
“Seeing with their own eyes”
BRICK & CLICK / JAPAN
October 2017
"2016 was a difficult year. In reaction, we increased our appeal to new customers by launching a website dedicated to watchmaking."
“Brands must limit production, control supply and stabilise pricing”
BRICK & CLICK / AUSTRALIA
October 2017
“2016 was certainly a challenging year for retail. The increase in grey market activity and the aggressive pricing stemming from product dumping resulting (…)