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Brand Boutiques - PROS AND CONS: Devon
August 2013
Like anyone, brands open a boutique because they see the potential for profit. By trading off the cost of paying a fixed overhead every month, they get the (...)
Brand Boutiques - PROS AND CONS: Patek Philippe (North America)
August 2013
We are not retailers by nature. We know how to make watches, retailers are much better equipped to sell them. We don’t want to undermine the partners who (...)
Brand Boutiques - PROS AND CONS: Ulysse Nardin
August 2013
A big part of opening monobrand boutiques is to bring the end consumer closer to the brand and to provide a kind of concierge experience. Many times (...)
ESCAPEMENTS - TAG HEUER - Waves and magnetism in the service of regulation
August 2013
TAG Heuer is the first to explore new avenues for regulating mechanical watches.
EXCLUSIVE - A NEW MOVEMENT - ACCURAT SWISS - Operation K1
August 2013
Around 2006, when ETA was taking its first steps to reduce movement deliveries, a small group of people came together, like conspirators. Among them was (...)
Lab - HOPTROFF - The world’s most accurate watch
August 2013
The promise of the world’s first pocket watch with an atomic time source comes not from Switzerland or even Japan but from the heart of the United Kingdom, (...)
At Lunch with... ROMAIN GAUTHIER - A logical career path
August 2013
At the age of 38, Romain Gauthier can be proud of his career path: he is in charge of a manufacture that is modestly-sized but genuine; he has designed, (...)
SWATCH GROUP forced to reopen the doors of its “supermarkets”
August 2013
From 1 January 2014, the Swatch Group will once again have to supply its assortments to anyone who asks for them, without restriction. The planned (...)
Brand Boutiques - PROS AND CONS
August 2013
Watch brands of all sizes continue to open up monobrand boutiques around the world. Europa Star investigates this trend and talks to opinion leaders on (...)
LAKIN@LARGE - INFERNO OR HAPPY hunting ground?
August 2013
It’s summer at last – well it is here in Menton. The Mediterranean is warm and welcoming, jellyfish aren’t a problem this year although some of the beach (...)
Le Gotha - A New Luxurious Boutique in the Heart of Geneva
August 2013
With its 120 square meters of luxurious wooden floors and tasteful feminine decor, Le Gotha takes place as a master of excellence with prestigious watches (...)
Brand Boutiques - PROS AND CONS: Thomas Morf
August 2013
Brands are tired of being seen somewhere in a window or a shelf not being promoted the right way. In their own environment, they can convey the image they (...)
The Watch World in 2013: WAR is declared
June 2013
What do the layout of a magazine – Europa Star in this case – and the global situation of an industry – the watch industry in this case – have in common? At (...)
WORLDWATCHWEB™ - Watch forums MOST INFLUENTIAL PLATFORMS amongst collectors and aficionados
June 2013
Watch forums are one of the oldest, most established forms of social media on the Internet and have earned their place in the promotion of luxury watch (...)
BABELWORLD
June 2013
430 million Swiss francs for the new building by star architects Herzog & de Meuron, 1,000 new stands constructed by 20,000 people, 3,500 accredited (...)
LAKIN@LARGE - DAVID & GOLIATH or ‘unfair competition’
June 2013
For your amusement and probable bemusement, I’m going to regale you with a tale akin to that of David and Goliath, a tale of woe, malice and such (...)
SOLID FOUNDATIONS at the base of the watchmaking pyramid
June 2013
My planning for BaselWorld saw me in contact with many of the industry’s biggest volume manufacturers. As luck would have it, it was in this very segment (...)
RETAILER PROFILE - H. BRIONES COMERCIAL, Chile
June 2013
I met Constanza Briones at the SIHH – we were waiting in line for the hotel shuttle buses and decided to save time and get a taxi together. She turned out (...)
SERVICE, PLEASE! Collaborative customer service at ICE-WATCH
June 2013
There is a wonderful symmetry to the headline statistics that Ice-Watch presented at this year’s BaselWorld, with the huge figure of four million being a (...)
BASELWORLD wasn’t built in a day [Video]
June 2013
At the end of the day, eight if you had the stamina, the question that begs an answer is: was the prestigious BaselWorld 2013 more about architectural (...)