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ARTS & CRAFTS - PATEK PHILIPPE - Nostalgia or premonition?
October 2013
Is it a precursor of a great return to the most traditional form of stylistic classicism or an isolated piece, swimming against the tide of the current (...)
ARTS & CRAFTS - VACHERON CONSTANTIN - Getting familiar with longevity
October 2013
An interview with Julien Marchenoir, the Marketing and Communication Director of Vacheron Constantin, by Pierre Maillard.
ARTS & CRAFTS - GALLERIES
October 2013
Discover beautiful pieces requiring the highest level of craftsmanship with artistic techniques such as Etruscan Granulation, Feather Marquetry, Straw (...)
The Future of Watchmaking: A world OF POTENTIAL
October 2013
It is a persistent impression and one confirmed by a whole series of all kinds of indicators. But what impression is it, exactly? The impression that (...)
LAKIN@LARGE - ...and you think YOU’VE GOT PROBLEMS?
October 2013
I think it was G. K. Chesterton who first claimed that ‘travel broadens the mind’. Well I can assure you in the period of just one year I have made not one (...)
Ice-Watch opens second Swiss flagship in Zurich
October 2013
After opening its first flagship store just a stone’s throw from the numerous high-end watch boutiques in Geneva last year, Ice-Watch opened its second (...)
Bell & Ross opens a new boutique in Prague, Czech Republic
October 2013
After Paris and Vienna, Bell & Ross, continues its retail development strategy with the opening of its third European boutique in Prague, Czech (...)
ESCAPEMENTS - URBAN JÜRGENSEN - Innovation in the service of tradition
September 2013
For Helmut Crott, the owner of Urban Jürgensen, the detent design was the natural choice when looking for a new type of escapement for the brand, for two (...)
WORLDWATCHWEB™ - Engagement benchmarks and drivers for luxury watch brands ON FACEBOOK
September 2013
By the end of 2012, the 62 most sought-after luxury watch brands regrouped nearly 50 million fans on Facebook, growing by +135%*, according to the (...)
Ice-Watch opens flagship store in Amsterdam [Video]
September 2013
Amsterdam is the latest city to welcome an Ice-Watch flagship store, the brand’s seventh. It is located in the heart of the city’s most popular shopping (...)
ESCAPEMENTS - AUDEMARS PIGUET - The best of both worlds
September 2013
Audemars Piguet took inspiration from a 200 year-old design to combine the advantages of the Swiss lever and detent escapements for ultimate (...)
Bremont opens flagship store in Hong Kong
September 2013
Visiting Hong Kong for the watch fair last week, Europa Star had the chance to see the freshly opened Bremont boutique on Lyndhurst Terrace in the city’s (...)
ESCAPEMENTS - OMEGA - George Daniels’s Legacy
September 2013
Omega claims that its co-axial is “the perfect mechanical watch”. Here we take a look at the co-axial escapement’s history.
EKATERINA SOTNIKOVA - The collector who came FROM RUSSIA
September 2013
Ekaterina Sotnikova has opened a store in Paris that sells watches made by indepdendent watchmakers. Originality and prestige.
Brand Boutiques - PROS AND CONS: Westime
September 2013
Major markets, like Los Angeles, are where the brands do a lot of business, so it is in their interest to build their presence in these important locations (...)
Brand Boutiques - PROS AND CONS: Ace Jewelers Group
September 2013
Manufacturers started taking over wholesalers and now they are taking over retail distribution. The obvious next step (which is actually happening as we (...)
Brand Boutiques - PROS AND CONS: Oster Jewelers
September 2013
More and more, I feel the brands are looking to dominate the retail market and go direct to the important collectors. It is an opportunity to hold a (...)
ESCAPEMENTS - GIRARD-PERREGAUX - Buckling towards constant force
September 2013
Girard-Perregaux’s Constant Escapement exploits the phenomenon of a blade buckling to provide constant-force impulses to the (...)
Brand Boutiques - PROS AND CONS: BTC
September 2013
PR plays an enormous role in proliferation of the brand. A brand boutique creates the brand personality, mystique and emotional values. I think in the (...)
Brand Boutiques - PROS AND CONS: Maurice Lacroix
August 2013
The benefits of brand boutiques are the ability to communicate the complete brand world, a unique opportunity to present all the watches and make sure that (...)