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The New York Times focuses on the comeback of luxury watches

January 2004




A recent article published by the New York Times online www.nytimes.com stresses the fact that watch sales flourished around the Christmas period. Watches encrusted with diamonds, technically advanced sports watches, timepieces with complicated movements and fashion watches appear to be the ultimate wish of possession of the buyer, “who wants more than just something to tell the time”.

America's leading watch dealers observed that the holiday season was very strong, with figures outdoing what analysts had forecasted by 3 to 5 percent. Tag Heuer, Panerai, Gucci, Michele Watches, Rolex and Harry Winston are the brands that mostly made their way to the consumer's wrist.

There is now a sector satisfying every wish and dream. Harry Winston for instance even sells classic, everyday watches ranging between $6,000 to $11,000, yet also introduces the $200,000 Opus IV at the Basel Watch Fair next April.

Experts conclude that last quarter's watch sales are showing signs of improvement, and are optimistic as to the reinforcement of revenues from the watch market.

Source: www.nytimes.com