The Hour Glass will unveil another groundbreaking project in the form of a pop-up store situated at the heart of Orchard Road at leading shopping centre, Paragon from 18th to 30th September.

Themed “Super Machines and Horological Heroes”, this pop-up will stage some of the most iconic and avant-garde timepieces, paying homage to a collective of individuals who revolutionized watchmaking and watch design at the turn of the millennium.

Coinciding with the Singapore Formula One Grand Prix Race weekend, “Super Machines and Horological Heroes” will offer a unique cultural experience to both locals and out-of-town guests during the 13-day showcase at the Main Atrium of Paragon shopping centre.

The Hour Glass Presents “Supermachines Horological Heroes”

“The Hour Glass is delighted to present its first global pop-up store. Our desire is to celebrate the best in contemporary horology and watchmaking of the past decade. And to do so by creating a unique temporal platform where The Hour Glass will both curate and unveil a series of exceptional avant-garde horological machines, many of which have been exclusively created for The Hour Glass,” commented Ms Wong Mei Ling, Managing Director of The Hour Glass Singapore.

She continues, “We have strategically timed “Super Machines and Horological Heroes” when Singapore plays host to the world’s most prestigious international motor sporting event - the Formula One Grand Prix. We believe this initiative will ultimately inspire and cultivate the appreciation of contemporary horology in Singapore and beyond.”

ABOUT THE HOUR GLASS POP-UP STORE

Duration: 18 – 30 September 2013

Venue: Main Atrium, Paragon Shopping Mall, 290 Orchard Road, Singapore

Time: 10am to 9pm daily

Partners: De Bethune, H Moser & Cie, Hublot, MB&F, Parmigiani Fleurier, Romain Jerome, Ulysse Nardin, Urwerk

Source: The Hour Glass