Major markets, like Los Angeles, are where the brands do a lot of business, so it is in their interest to build their presence in these important locations (...)

More and more, I feel the brands are looking to dominate the retail market and go direct to the important collectors. It is an opportunity to hold a (...)

The benefits of brand boutiques are the ability to communicate the complete brand world, a unique opportunity to present all the watches and make sure that (...)

We are not retailers by nature. We know how to make watches, retailers are much better equipped to sell them. We don’t want to undermine the partners who (...)

Watch brands of all sizes continue to open up monobrand boutiques around the world. Europa Star investigates this trend and talks to opinion leaders on (...)

Brands are tired of being seen somewhere in a window or a shelf not being promoted the right way. In their own environment, they can convey the image they (...)

Ace & Spyer Jewelers, located at Koningsplein 1 in Amsterdam (The Netherlands) has been completely renovated. The boutique, founded in the year 1729, (...)

Les Ambassadeurs, founded 1964, is one of Switzerland’s finest retailers. They bill themselves as “The Leading House of Leading Brands” and have four stores – (...)

To get a sense of what a retailer looks for during the Geneva shows, Europa Star spent some time with Alon Ben Joseph, president of Ace Jewelers in the (...)

Qatar’s watch market is continuously growing and Europa Star sat down with one of the key movers and shakers in the industry in the Middle East. While in (...)