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SIAR: building on the Mexican retailers’ networks

THE FAIR TRADE

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March 2020


SIAR: building on the Mexican retailers' networks

When publisher Carlos Alonso started the annual SIAR watch fair in Mexico City, he quickly realised that the way to reach out to the best clients was to partner with the best retailers. He found a formula to resolve the equation setting professional salons against aficionados’ gatherings. We met him.

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uropa Star: How did you come up with the idea of organising a watch fair in Mexico?.


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