atrick Aoun brings over two decades of experience in the watch industry to his role as CEO of Longines, which he assumed on 1 June 2025. He joined Longines in 2007 initially serving as Regional Brand Manager for the Middle East and later expanding his responsibilities to include South East Asia, overseeing brand development and retail expansion in fast-growing markets, playing a pivotal role in strengthening the brand’s presence and fostering strong relationships with customers and partners.

In 2017, he was appointed Management Delegate for Swatch Group India, further expanding the Group’s footprint on the subcontinent. His journey with the Swatch Group began in 2005, when he served as Rado Regional Brand Manager for the Middle East.

Before entering the world of Swiss watchmaking, Mr Aoun began his career in the perfume and cosmetics industry with Coty Middle East.

Born in Lebanon, Patrick Aoun is known for his dynamic leadership style, strategic mindset, and deep-rooted passion for watchmaking. Fluent in English, French, and Arabic, his international experience and cultural awareness have been key to developing Longines’ brand equity in diverse markets. He is deeply committed to honouring Longines’ heritage while guiding the brand into its next chapter.