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Swissnex San Francisco, a future hub for Swiss watches?

Swissnex San Francisco, a future hub for Swiss watches?

IN THE SILICON VALLEY

Swissnex serves as a liaison office between Swiss companies and universities and the highly innovative ecosystem of Silicon Valley. But one big piece of (...)

Victorinox and the challenges of the affordable watch

Victorinox and the challenges of the affordable watch

INTERVIEW

Victorinox, which manages the watch production of both the Victorinox and Wenger brands at its horological centre in Delémont, has just opened a new store (...)

The watch retailer of the tech entrepreneurs

The watch retailer of the tech entrepreneurs

IN THE SILICON VALLEY

“The watch culture is very strong here, and we are really just scratching the surface of it as a retailer,” says Jared Silver, who represents the most (...)

In the labyrinth of counterfeit watches

In the labyrinth of counterfeit watches

CHINA WATCH REPORT

It’s a very closed world, but we were able to follow the field work of a company specialising in intellectual property, which collaborates with the Chinese (...)

Report in the Silicon Valley

Report in the Silicon Valley

REPORT

Digital technology is disrupting the world of watches, and the tools of disruption are being created chiefly in the Bay Area. The Swiss watch industry, (...)

“The future of creativity lies in the hands of independent structures”

“The future of creativity lies in the hands of independent structures”

WHAT’S NEXT?

In the course of his career, Manuel Emch resuscitated the Jaquet Droz brand during the nine years he spent as its CEO and artistic director. Then, over a (...)

“Today, we admire the disruption of the past”

“Today, we admire the disruption of the past”

INTERVIEW WITH YVES BEHAR

Swiss-born star designer Yves Behar has a long list of clients, ranging from Nike to L’Oreal, Louis Vuitton to Prada, Samsung to Herman Miller. Now based in (...)

“All products sold on image are rapidly developing pre-owned”

“All products sold on image are rapidly developing pre-owned”

FRED LEVIN

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

“It's not only the Apple watch: the iPhone is a tough competitor when targeting millennials”

“It’s not only the Apple watch: the iPhone is a tough competitor when targeting millennials”

GEORGES BRUNET

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

“Since the pool of customers is not expanding, everybody wants to get into direct selling”

“Since the pool of customers is not expanding, everybody wants to get into direct selling”

THOMAS BAILLOD

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

“Digital natives and crowdfunding are opening up promising paths”

“Digital natives and crowdfunding are opening up promising paths”

THIERRY HURON

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

Hublot, material matters

Hublot, material matters

THE LONG INTERVIEW

Contrary to preconceived ideas, behind the success of Hublot is not only the vocal and charismatic Jean-Claude Biver but a veritable double act, (...)

Pre-owned: it's been a long time coming, but now it's here

Pre-owned: it’s been a long time coming, but now it’s here

WHAT’S NEXT?

Nothing will ever be the same again. Long confined to the shadier corners of the digital grey market, fed by oversupply, short-term greed and brand (...)

“Swiss people should be our best ambassadors, but so many know nothing about watches!”

“Swiss people should be our best ambassadors, but so many know nothing about watches!”

YVAN ARPA

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

“The smart watch is becoming a health monitoring device”

“The smart watch is becoming a health monitoring device”

RENÉ WEBER

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

“You create a community of believers, not just buyers”

“You create a community of believers, not just buyers”

OLIVIER R. MÜLLER

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

“After-sales service is completely ignored in current thinking”

“After-sales service is completely ignored in current thinking”

CHRISTOPHE MUSY

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

“Every week, I see high-end watch owners switching to Apple watches”

“Every week, I see high-end watch owners switching to Apple watches”

MAX BÜSSER

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

“Brands are starting to understand the mechanics of e-commerce”

“Brands are starting to understand the mechanics of e-commerce”

STÉPHANE WASER

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

Shinola, the factory of Americana

Shinola, the factory of Americana

REPORT

The Detroit firm with Texan roots has taken ownership of the theme of resilience, in a city that has endured more than its share of problems. With the help (...)