16. time-keeper

Bulgari and the classical ’80s


Español Français Pусский
September 2018

Bulgari and the classical '80s

How can a big fashion house overhaul its collections without bowing to the diktats of social networks? One solution is to rediscover times that, although not particularly old, are already considered “classic” in our accelerating world. With its Wild Pop theme and 1980s vibe, Bulgari Jewellery has sketched out an answer. The globalised luxury industry is now playing with the boundaries of space-time.