Bulgari and the classical ’80s


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September 2018

Bulgari and the classical '80s

How can a big fashion house overhaul its collections without bowing to the diktats of social networks? One solution is to rediscover times that, although not particularly old, are already considered “classic” in our accelerating world. With its Wild Pop theme and 1980s vibe, Bulgari Jewellery has sketched out an answer. The globalised luxury industry is now playing with the boundaries of space-time.


ine jewellery and some exclusive timepieces were on display last June in the sumptuous setting of the Villa Farnesina in Rome, built at the beginning of the 16th century for a banker of the Pope and decorated with frescoes by Raphael. In the evening, the supermodel era was recreated in the equally monumental setting of the 1932 Stadio dei Marmi, right next to the Olympic Stadium on the Foro Italico, its 64 colossal Carrara marble statues vibrating to a thumping 1980s soundtrack.

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