A Swiss national born in 1958, Aldo Magada is married and has two children. After graduating from the University of Lausanne in 1981, and the following year from the University of La Jolla, San Diego, he began his career in sales with Vifor (speciality pharmaceutical company).

He joined the Swatch Group in 1984, and over the subsequent decade took up increasingly important positions with Piaget and Omega – for which he was to serve as Product Director and Marketing Director between 1994 and 1998, alongside Jean-Claude Biver.
In 2000, he was appointed President of Gucci Timepieces, which he left two years later to successively manage TechnoMarine, Reuge and Badollet.

In 2009, Aldo Magada created a consulting company, thereby further enhancing a well-established reputation by earning the trust and recognition of numerous major watch industry stakeholders. A year later, he joined Breitling as International Director of Sales & Business Development.