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The billionaire watch brands

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April 2019


The billionaire watch brands

Seven Swiss brands exceed one billion in annual revenues. US investment bank Morgan Stanley, in collaboration with Swiss consultant agency LuxeConsult, published its recent report on the state of the watch industry. Rolex remains firmly number one.

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s most of the leading watch brands are either privately owned or gathered in a broader “watch categories” when they belonged to global luxury groups, it is hard to find official data on their annual revenues. Two reports are hence much expected every year, as they assess the respective turnover of the major brands: the Deloitte watch report by analyst René Weber (read our interview here) and the Morgan Stanley watch report in collaboration with LuxeConsult’s Olivier R. Müller.

The report features 7 watch brands whose turnover exceeded 1 billion in 2018, with Rolex, Omega and Cartier on top, by highlighting that these 7 companies’ overall growth is close to 9% (in comparison with 6,3% for the whole industry in 2018 further to FH).

The billionaire watch brands
Source: LuxeConsult, Morgan Stanley Research

The average price for the independents remains quite high, with CHF 12,200 for a Rolex to CHF 50,000 for an Audemars Piguet, or CHF 53,300 for a Patek Philippe, rising to CHF 139,000 for a Richard Mille.

The billionaire watch brands
Source: LuxeConsult, Morgan Stanley Research
Audemars Piguet Code 11.59
Audemars Piguet Code 11.59
Cartier Santos Skeleton Noctambule
Cartier Santos Skeleton Noctambule
Longines Hydro Conquest Ceramic
Longines Hydro Conquest Ceramic
Omega Speedmaster Apollo 11 Anniversary
Omega Speedmaster Apollo 11 Anniversary
Patek Philippe 5235/50R
Rolex Yacht Master 42
Rolex Yacht Master 42
Tissot Visodate Heritage
Tissot Visodate Heritage