The jury at this year’s “Montre de l’Année” (watch of the year) awards in Geneva handed each of their three awards to ladies’ watches.
1st prize: Héritage Phases de Lune Rétrograde 8860 by Breguet
- Héritage Phases de Lune Rétrograde 8860 by Breguet
2nd prize: Velvet by Roger Dubuis
- Velvet by Roger Dubuis
3rd prize: Baignoire Folle by Cartier.
- Baignoire Folle by Cartier
Breguet also scooped the public prize (voted for by thousands of visitors in an online vote) for its Tradition 7067 GMT model.
- Tradition 7067 GMT by Breguet
Separate awards were also given for the best advertising campaign, with Piaget taking the honours in the film and web category, Roger Dubuis winning the traditional print advertising category for its latest campaign and Hermès taking the “Coup de Coeur” prize for its “Pegasus” campaign.