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Ladies watches sweep “Watch of the Year” honours in Geneva

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October 2012


The jury at this year’s “Montre de l’Année” (watch of the year) awards in Geneva handed each of their three awards to ladies’ watches.

1st prize: Héritage Phases de Lune Rétrograde 8860 by Breguet

Héritage Phases de Lune Rétrograde 8860 by Breguet
Héritage Phases de Lune Rétrograde 8860 by Breguet

2nd prize: Velvet by Roger Dubuis

Velvet by Roger Dubuis
Velvet by Roger Dubuis

3rd prize: Baignoire Folle by Cartier.

Baignoire Folle by Cartier
Baignoire Folle by Cartier

Breguet also scooped the public prize (voted for by thousands of visitors in an online vote) for its Tradition 7067 GMT model.

Tradition 7067 GMT by Breguet
Tradition 7067 GMT by Breguet

In further awards, the jury’s special prize was awarded to Jaeger-LeCoultre for the calibre of the exceptional watches, such as the Duomètre à Sphérotourbillon, that the brand has launched this year.

Separate awards were also given for the best advertising campaign, with Piaget taking the honours in the film and web category, Roger Dubuis winning the traditional print advertising category for its latest campaign and Hermès taking the “Coup de Coeur” prize for its “Pegasus” campaign.