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The emerging watch market of Canada

REPORT

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By Serge Maillard
September 2019


The emerging watch market of Canada

Why is Canada not in the top 20 global markets for Swiss watchmakers, despite its high level of development? The potential of the Canadian watch market, in the shadow of its American neighbour, seems far from being reached, particularly in Montreal, a metropolis in the throes of renewal. Several initiatives are aiming to fix this, including a new watch salon. Visit.

T

he Kaufmann family is a perfect illustration of the relationship between Switzerland and Canada, in the field of watches and more. Pius Kaufmann, a jeweller from St. Gallen (now 90 years old), moved to Montreal to learn English before opening his own store there. His son Charles grew up in Canada and then returned to his homeland, where he worked at Bucherer... before being called back across the Atlanta by his father across to open a new store.


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