13 December 2011 - Every serious luxury watch brand knows that quickly establishing a presence in Mainland China is a must if they want to weather the economic storms coming to the West. Notwithstanding the dark clouds over Europe and the United States, China is undoubtedly the jewel of the East, now surpassing Japan as the world’s second largest market for luxury goods.
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5 December 2011 - Nowadays it’s hard to find a business manager who isn’t at least somewhat familiar with or aware of Facebook and Twitter. Facebook with its mass appeal and sharing functionality and Twitter with its bite-size bursts have changed the way brands communicate with their customers.
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30 November 2011 - Corum is joining the world of digital tablets and has launched an iPad application that invites users to discover the world of the watch brand through its collections, current news and a competition.
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31 August 2011 - The Chinese market has passed from the status of becoming a promising market to now being one of the common and indispensable components in the development strategies of most international watch brands.
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5 July 2011 - “Social media is a challenge no business can ignore,” insisted Joseph Wan, CEO of Harvey Nichols, speaking before a large assembly of top international managers during the FT Business of Luxury Summit 2011 in Lausanne.
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25 March 2011 - On the occasion of the release of the seventh edition of the WorldWatchReport, we return to this study of the market that casts a unique light on the watch industry.
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7 March 2011 - Like the brands that promote and sell watches, most retailers also have a place in cyberspace. This digital presence reflects the inevitable evolution in the behaviour of watch buyers and, as a consequence, that of retailers.
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24 January 2011 - 1 out of 4 search performed online for Haute Horlogerie brands comes from China, which is only second to the US. Clientele’s preferences towards Haute Horlogerie differ from one country to the other: demand for counterfeit products is more important in Brazil and the US, price-related information in China and India, model names in Western countries
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10 January 2011 - Predestined to be fuelling the industry’s major growth for years to come, China, along with the other BRIC markets, represents a strategic opportunity for luxury watch brands.
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16 November 2010 - By gathering insights on proposed ambassadors in key markets in the online arena, some visionary brands are now making more informed and successful choices when choosing a brand ambassador, seizing every opportunity to promote the ambassador-product association for maximum return.
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31 August 2010 - As the watch industry tries to get its marketing communication up to speed in cyber space, knowing how to place brand videos on the Internet and determining what would be of real interest to clients is not always evident.
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5 July 2010 - Long hesitant to cross the threshold into the digital world, luxury brands have since integrated the Internet into their communication, marketing, and sales strat-egies. They are now launching advertising campaigns online, buying keywords on Google, creating event-focused mini-sites, developing iPhone applications, exploring opportunities offered by augmented reality, interacting with tens of thousands of fans on Facebook, and even opening online boutiques.
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www.worldwatchweb.com - First there were newspapers. Then came radio, which reigned for many years before television appeared on the scene. In the streets, posters and billboards touted products and services. During these times, the power of advertising fundamentally moved in only one direction and was based on quantity.
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10 March 2010 - www.worldwatchweb.com - IC-Agency, leader in Luxury Digital Marketing, is publishing the WorldWatchReport 2010. The market study that is a reference for the luxury watch industry has been created in partnership with Europa Star with, for the first year, the help from the Fondation de la Haute Horlogerie. For its 6th edition, the study places an important focus on decrypting the online demand for luxury watch brands in the emerging markets otherwise known as BRIC: Brazil, Russia, India and China.
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24 February 2010 - Carried out by Luxury Digital Marketing Firm IC-Agency in partnership with Europa Star and with the support of the Fondation de la Haute Horlogerie, the 6th edition of the WorldWatchReport deciphers queries entered into search engines throughout the Internet from millions of prospects for 25 luxury watch brands.
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19 January 2010 - Carried out by Luxury Digital Marketing Firm IC-Agency in partnership with Europa Star and with the support of the Fondation de Haute Horlogerie, the WorldWatchReport 2010 is the exclusive watch making market study deciphering the online demand for 25 luxury watch brands.
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18 December 2009 - Already a year ago, we closely examined the social networking site, Facebook, in order to try and identify conversations among Internet users regarding watch brands. We analyzed a certain number of Fan Pages—those spaces reserved for the promotion of products and services—which had a following of 40,000 people who exchanged comments on their favourite brands.
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14 September 2009 - Finding information on just about anything has never been easier since the advent of the Internet. At its entry point are a number of search engines such as the very popular Google, which is utilized by more than one billion Internet users around the world, often on a daily basis.
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26 August 2009 - While the cost of advertising on the Internet exceeded CHF 50 billion in 2008, the performance analysis is a strategic issue for the entire company concerned with optimizing ROI in its marketing campaigns.
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25 August 2009 - Watch consumers have become more and more skilled at researching information about watches, thanks notably to the Internet. The ability to capture and analyze the millions of pieces of information that pass through search engines allows us to identify—nearly in real time—what consumers are looking for. IC-Agency, publisher of the WorldWatchReport 2009, has conducted an exclusive market study deciphering the Internet searches for luxury timekeepers.
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5 June 2009 - Return to FacebookIn November 2008, as the Facebook phenomenon was reaching an international audience, IC-Agency and Europa Star had already predicted the potential of viral marketing, described in the article “Watch Brands & Social Networks: A Focus on Facebook.”
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25 March 2009 - In 2008, watch exportation to Asia rose by more than 13%, creating potentially significant business opportunities in this part of the world for the watchmaking industry. China is expected to become the 2nd largest consumer of luxury products by 2015, and its neighbour Japan now has more than 400 million Internet users, that is as many as North America and Europe combined.
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5 January 2009 - The social networking site Facebook has become, in a few short years, the daily meeting point on the Internet for more than 120 million people around the world.
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4 November 2008 - Every year, the WorldWatchReport reveals the most searched luxury watch brands online. By dissecting the search volume for the top luxury watch brands, IC-Agency, the publisher of this market study, was able to categorize the intentions of these searches and deliver insights and trends.
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23 September 2008 - In September 2004, in an online discussion forum, an anonymous web surfer explained how Kryptonite branded locks could be opened with a Bic pen.
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25 June 2008 - Before entering a boutique or deciding to purchase a watch, it has become quite customary for most consumers to spend a number of hours on the Internet seeking further information, comparing prices and narrowing down their choice. It is thus at the heart of this pre-purchase preparation, in the research engines, that the WorldWatchReport obtains its information.
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28 April 2008 - The Internet. We all use it. We all couldn't live without it. Are we all, in the watch industry, afraid of it, too?
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2 April 2008 - As luxury watch manufacturers, retailers and aficionados descend upon Basel, Switzerland for the international watch fair known as BaselWorld, IC-Agency prepares the launch of the latest edition of the WorldWatchReport.
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31 March 2008 - In this new digital era, the traditional style of networking for social and business purposes has changed a great deal. People of all sorts are turning towards the Internet to find old and new contacts with goals to include them in their social digital bubble.
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28 January 2008 - For our latest magazine issue, IC-Agency asked Details, a crossmedia communication agency, to compare the websites of four luxury watch brands. Europa Star selected Hublot (hublot.com), Jaeger-LeCoultre (jaeger-lecoultre.com), Hermès (hermes.com) and Boucheron (boucheron.com), all major players in the haute horlogerie sector.
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20 November 2007 - The luxury industry today must deal with new issues tied to the advances of the Internet. This type of media touches all socio-cultural levels. The software synthesis tools (CSP++) and the techniques of e-marketing necessary to educate and inform the public are evolving quite rapidly.
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22 October 2007 - Google, Yahoo, Microsoft, AskJeeves, and even Baidu (a leading search engine in China) are among the many names from the four corners of the globe that have rapidly become inseparable from the Internet. And, the one point they have in common is that they are all search engines. Imperative in today’s world, more and more companies are aware of the importance of good indexing on these sites, in order to further their marketing and communication.
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20 September 2007 - The ever so popular stigma attached to the Internet, in regards to luxury goods brands, is that presence online will undeniably cheapen the brands image in the eyes of affluent customers. Although this is mostly associated with the early days of the web, today many brands indeed have their own web sites filled with information regarding products, ambassadors and of course retailer/dealer locations.
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31 March 2007 - The Internet, for most, is defined as the information super highway that has the answer to almost any question imaginable at your fingertips. And these finger tips compose opinions, thoughts and ideas which are diligently typed and then propelled into cyberspace to be read by millions worldwide.
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13 February 2007 - Despite a rather tight general advertising environment, the Internet is showing results that are downright enviable. Online advertising is in full expansion.
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3 July 2006 - Global companies have long understood the power and impact of associating popular personalities with their brand name and products. Most will agree that a successful brand ambassador can make or break a new product launch, or even catapult a company into a new era of exponential revenues after a long drought of fading brand clout.
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10 March 2006 - Sales on the Internet are mushrooming. So is the demand for luxury products. Today, many brands are launching their own e-commerce site while others are forming strategic alliances. Does this mean that 2006 will be the year of online luxury?
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10 January 2006 - IC-Agency has just published its latest World Watch Report May-November 2005 analyzing the Internet performances of 12 Swiss watch brands.
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3 November 2005 - Last year, sales of Louis Vuitton products on eBay reached US$ 60 million, while sales of Rolex on the same online auction website recorded more than US$ 1.5 million per month.
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26 August 2005 - The emergence of RSS technologyAdvertisers eye podcastingChina, the new land of opportunityeBay: threat or opportunity?
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30 June 2005 - The WorldWatchReport 2005 study prepared by IC-Agency examines the interest expressed in twelve luxury watch brands and also includes indicators pertaining to the reputations of the main ambassadors of the leading brands active in the Haute Horlogerie sector.
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