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Georges Kern: “A dozen global brands, no more”

INTERVIEW

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March 2020


Georges Kern: “A dozen global brands, no more”

Surviving and thriving in our globalised, digital age means being one of those happy few brands that reach “godlike status”, as Georges Kern puts it. The CEO and co-shareholder of Breitling is outspoken about the obsolescence of watch fairs, reducing the “noise” in Breitling’s aesthetics, and his vision of the new luxury. He also tells us about an in-house automatic movement, and the big launch of the year. We met him in Grenchen.

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