aterial Good (MG), the destination for rare and collectible fine jewelry and timepieces, announces the opening of a new standalone boutique and dedicated Atelier in Dallas, Texas’ historic Highland Park Village. This new boutique and private Atelier represent the brand’s fourth location, joining MG’s flagship in New York City, along with the Miami boutique, and the newly opened Boston establishment.

“Dallas felt like a natural next chapter for us because our growth has always been guided by our clients and the communities that embrace us,” said Rob Ronen, Co-Founder of Material Good.

“There’s an energy and entrepreneurial spirit in Dallas that resonates deeply with how we think about luxury: personal, relationship-driven, and built to last. We’re proud to introduce our trusted partners to this market and to create a space that feels reflective of the long-term connections at the heart of our brand.”

Co-founded in 2015 by Rob Ronen and Michael Herman, the concept was born in SoHo with a mission to center hospitality within the luxury retail experience, a philosophy that continues in Dallas. Here, the store is envisioned as a contemporary Texas residence, unfolding through a series of tactile, architectural rooms defined by plaster walls, oak millwork, travertine, and oxidized wood. The brand’s signature second-floor gathering space anchors the experience, where a Paris marble bar and monumental one-piece titanium travertine table set a relaxed yet elevated tone. Lighting by Larose Guyon, Henge, and Apparatus adds sculptural presence, while seating by Pierre Paulin introduces a refined modernist note. The result is a layered, residential environment where retail feels seamlessly embedded in the architecture.

Alongside the opening of the Dallas boutique, Material Good will debut as an authorized retailer of Bulgari, Gérald Genta, and Daniel Roth timepieces—its first official partnership with LVMH. Its exclusive North American retail partnerships with luxury watchmakers Biver and Vanguart will now extend to this location.

MG Dallas also serves as an authorized retailer of Swiss timepiece brands, including H. Moser & Cie, Urwerk, and Konstantin Chaykin, and is a purveyor of vintage and pre-owned luxury timepieces from Audemars Piguet, Patek Philippe, Rolex, Richard Mille, F.P.Journe, and Vacheron Constantin.

Material Good at Highland Park Village highlights the team’s esteemed craftsmanship through its in-house jewelry offerings, including bespoke services at the Atelier and its eponymous collection of signature fine jewelry designs. Curated fine jewelry from designer brands, including Anita Ko, AZLEE, Bayco, Moritz Glik, Nikos Koulis, and Suzanne Kalan, is also available at Material Good’s Dallas location. This is complemented by a rotating selection of the vintage, signed, and unsigned jewelry from its in-house curation, Found & Collected.

Beyond jewelry and timepieces, MG assembles rare objects of desire—fine art, leather goods, and collectibles of enduring significance. Works by George Condo, Rashid Johnson, and KAWS are featured throughout the space, reinforcing the boutique’s dialogue between contemporary culture and collectible design. This ever-evolving showcase is paired with a global sourcing service, giving clients access to the world’s most coveted pieces.

The adjacent Atelier space provides a quiet environment for private appointments, fine jewelry & timepiece services, and in-store pick-up—an intentionally personal introduction to Material Good in Dallas. Warm, discreet, and service-led, the MG Atelier reflects the brand’s commitment to exceptional craftsmanship and luxury.

This new location coincides with Material Good’s 10th Anniversary, an exciting decade that has seen the brand expand its retail presence nationwide and globally through its robust digital channels.