170. retail-world

Portugal’s Boutique dos Relógios

October 2010

Successful specialized retail chains dedicated to watches are not that common in Europe. The Portuguese ‘Boutique dos Relógios’ is one of the best examples in the field.

The first Boutique dos Relógios was inaugurated in 1997, starting the expansion of a specialized retail chain whose stores were conceived to be located where the art of watchmaking was most particularly appreciated. During these last 13 years the company has played a vital role in the development of a market, that even during rough economic times, has not stopped growing. Approaching the end of this year, the country is preparing itself to achieve record results in this sector, according to the most recent FH export data.

Portugal's Boutique dos Relógios Maxime Ferte (IWC), Luis Figo e Salomão Kolinski

Under the proprietorship of Tempus Group, owned by Salomão Kolinski, the chain has grown to 32 boutiques in Portugal, four of them dedicated to haute horlogerie and rightfully baptized as Boutique dos Relógios ‘Plus’ stores. All with an excess of 100 m2, the ‘Plus’ boutiques followed the location strategy of the previous shops choosing the best retail malls available, like Colombo, Amoreiras and Cascais Shopping in the Lisbon area, or Norte Shopping in Porto. A choice that has assured a good level of visitation by the consumer public, even among the customers associated with the top brands. This year, the company even guaranteed its presence overseas with a new boutique in the capital of Angola.

Portugal's Boutique dos Relógios Portugal's Boutique dos Relógios

The best brands and the best service – the formula for success
These top of the range boutiques have gathered a remarkable selection of top of the range brands in a relatively small period of time. A visit to any one of these boutiques will allow the collector or aficionado to choose from a vast selection of models from the finest brands, such as: Richard Mille, Breguet, Greubel & Forsey, Jaquet Droz, Girard-Perregaux, Omega, Blancpain, Buben & Zörweg, IWC, Hublot, Parmigiani Fleurier and Glasshütte among others. A particular aspect that is much appreciated by many lovers of fine watchmaking, is the presence of a thematic library available to anyone who wants to immerse himself or herself into the details of this art.

The trained staff are available to answer every question and explain every detail. An aspect the company has invested heavily in over the last few years. The uniformed staff is strongly encouraged to participate in every available training session, be it product or sales techniques, and frequently travels to Switzerland to experience watchmaking first hand.

Portugal's Boutique dos Relógios Portugal's Boutique dos Relógios

The privileged size and relevance of the group has even allowed the issue of several exclusive limited editions, mostly associated to Portuguese history and themes. A prolific capacity very much appreciated by its customers and welcomed by the brands involved.

As Tempus Group will be moving into a new and modern office building at the beginning of next year, a new era of development will surely begin. The structure, entrepreneurial dynamics and sheer will to excel in this domain is a characteristic that undoubtedly sets this company on a different level.