Baselworld: the battle for redemption


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March 2020

Baselworld: the battle for redemption

A wall of disenchantment nearly cost the world’s largest watch industry gathering its future. New manager Michel Loris-Melikoff has the twofold task of stopping the wave of departing brands while laying the groundwork for a new concept, in order to persuade the “deserters” to come back. This interview was conducted before the postponement of the event but remains relevant for next January’s edition of the show.


mega, Bulgari, Longines, Tissot, Breitling, Gucci, Grand Seiko, Movado, Casio: with just the brands that have left Baselworld in recent years, there would be enough to make a worldclass watch show. These companies have not, however, chosen to form a rival exhibition; most have decided to take control of their own schedule by organising their own global summits and regional gatherings.

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