istorically, our publications have covered both watches and jewellery. Thanks to the digitisation of our archives, it’s a heritage we have been able to fully rediscover as we celebrate the 95th anniversary of our publishing house. Given how intertwined the two disciplines are, it was only natural that we should return to this lineage.
Just think of brands as diverse as Cartier, Bulgari, Van Cleef & Arpels, Chopard, Piaget and Jacob & Co. Do they define themselves as watchmakers or jewellers, today? To be honest, the question doesn’t really make sense: some of them were born jewellers and have added watchmaking to their activities. Others have gone in the opposite direction. Today, all of them are masters of both domains and have made this dual competence a powerful asset.
- Pages dedicated to jewellery from a 1950 issue of The Eastern Jeweller and Watchmaker (Europa Star publication for the Far East).
- ©Europa Star
In fact, according to analysts, jewellery, which is far less consolidated and concentrated than watchmaking on a global scale, outperforms horology in terms of growth potential (even if watchmaking has experienced rare euphoria in 2022). Jewellery has become a major battleground for some of the biggest luxury groups, including Richemont and LVMH, with their respective heavyweights Cartier and Tiffany & Co., even hough both groups are also heavily involved in watchmaking.
We are seeing major players like Chanel and Louis Vuitton investing heavily in developing their jewellery offer too. There is certainly plenty for a publication like Europa Star to cover in the jewellery segment – drawing as many parallels with watchmaking as possible, of course – and we look forward to exploring more of this historic branch in future issues.
The talented Isabelle Cerboneschi, a long-time expert in both segments, has written a report on jewellery for our new issue. The themes are varied, from investing in gemstones to portraits of some of the major creators on the Parisian scene, which dominates the jewellery world. And just as independent creators are highly sought-after in watchmaking, a world tour will take you to meet some of the most talented and original jewellery artisans on the planet.
A dedicated jewellery website, www.europastarjewellery.com, has also been launched to accompany this historic return to jewellery.