eld around the same time as last year, Geneva Watch Days 2022 will take place from August 29th to September 1st. Daytime exhibitions, talks and watchmaking presentations are open to the general public, whilst evening special events will allow participating brands to celebrate the fair with their guests.

A global, decentralized and self-managed event, the 2022 edition brings together under one roof over 20 brands that made the show in 2021 and those that joined this year. Representing watchmaking in all its facets, they will be unveiling new products in their own bespoke setting – from exclusive suites in the finest hotels to Manufactures and boutiques in Geneva.

The Pavilion, the collective area installed in the heart of Geneva, with a perfect view on the Jet d’Eau fountain, will again be the show’s rallying point. The event is both physical and digital, enabling those from countries with public health-related travel restrictions to explore the show and discover the latest releases in real time, as if they were there. Geneva Watch Days aims once again to resonate globally in scope and reach.

A not-for-profit organization, the event is the collective brainchild of brands that include Bulgari, Breitling, De Bethune, Gerald Genta, H. Moser & Cie, MB&F, Ulysse Nardin and Urwerk. Several additional Maisons have already officially joined the event, as Benefactor or Associate Members: Jacob & Co, Arnold & Son, Doxa, Frederique Constant, Atelier de Monaco, Alpina, Greubel Forsey, Maurice Lacroix, Oris, Phillips in association with Bacs and Russo, and Reuge. Bianchet, Czapek, and Louis Erard have joined as Regular Members.

Geneva Watch Days welcomes brands wishing to be part of this initiative. As in the previous years, it will be taking place under the patronage of the State and City of Geneva.