he fourth edition of the Geneva Watch Days 2023 will take place from August 29 to September 2. This year’s exhibition will be the biggest yet, with nearly 40 watch brands showcasing their latest releases at the Rotonde du Mont-Blanc pavilion on Lake Geneva, as well as at boutiques and venues throughout the city.

This year’s exhibiting brands include Angelus, Armin Strom, Arnold & Son, Artime, Bausele, Bianchet, Breitling, Bulgari, Byrne, Konstantin Chaykin, Claude Meylan, Corum, Czapek, De Bethune, Doxa, Frederique Constant Group, Girard-Perregaux, Greubel Forsey, Hautlence, HYT, Jacob & Co., Krayon, Laurent Ferrier, Louis Erard, Massena Lab, Maurice Lacroix, MB&F, H. Moser & Cie., Oris, Perrelet, Phillips, Raketa, Reservoir, Ressence, Singer, Trilobe, Ulysse Nardin and Urwerk.

Geneva Watch Days started in 2020 as a modern watch salon designed to give companies of all sizes - from newcomers to venerable Maisons- a collaborative platform in which to showcase their work side by side. For media and retailers, it’s a true window on what’s happening across all of watchmaking today. For the public, it’s a rare opportunity to experience the industry like an insider. Geneva Watch Days has established a reputation for being a friendly, engaging, and inclusive event with a unique spirit and festive atmosphere.

The official inauguration, in partnership with the Canton and City of Geneva, will kick off the festivities Tuesday, August 29. Then, from Wednesday, August 30, the pavilion will open to the public daily until Saturday, September 2, where visitors can discover the participating brands’ latest novelties, all arranged by theme.

Free guided tours are available every afternoon for anyone interested in gaining additional insight into the world of fine watches. These tours will begin at the pavilion and travel to various brands’ boutiques and showrooms, where guests will receive a warm welcome. On Saturday, September 2, the salon opens its doors to the public with free admission, educational activities, and celebrations. Official registration opens on Monday, June 5.

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