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1984 on your wrist

1984 on your wrist

“Before the advent of the railway, owning a watch was a mark of wealth, but afterwards it became proof of civilisation. There is no civilisation without (...)

What's the deal with ‘vintage'? (and beards?)

What’s the deal with ‘vintage’? (and beards?)

It’s not just a trend, it’s become practically an obligation. At Baselworld, you could count on the fingers of one hand the brands that weren’t launching a (...)

Movado Group: “Perceived value is the key to fashion”

Movado Group: “Perceived value is the key to fashion”

VOLUME BRANDS

Manufacturing and distributing the Hugo Boss and Tommy Hilfiger brands under licence, the Movado Group is a world giant when it comes to fashion watches. (...)

The lessons to be learned from the 99%

The lessons to be learned from the 99%

VOLUME BRANDS

At the start of the year, Europa Star devoted a feature to the issue of the price of Swiss watches, which soared between 2000 and 2013 before experiencing (...)

“The average age of our customers is falling dramatically”

“The average age of our customers is falling dramatically”

GUCCI

Gucci is undergoing a revolution! Their new designer, Alessandro Michele, is now making his mark on the brand with the bee logo which was the first to (...)

Fashion watches: the Apple effect

Fashion watches: the Apple effect

VOLUME BRANDS

Technology is clobbering the fashion-watch business. Can it also save it? Fashion-watch leader Fossil thinks so.

How non-luxury is seducing the wealthiest

How non-luxury is seducing the wealthiest

VOLUME BRANDS

The luxury industry has been showing signs of slowing down for some time. A look at how non-luxury brands have been taking advantage of the situation, (...)

The post-luxury consumer

The post-luxury consumer

VOLUME BRANDS

Today, individuals in higher income categories no longer feel the need to consistently upgrade into luxury as income and wealth rises. It’s a concept known (...)

A new face at Timex Group

A new face at Timex Group

INTERVIEW

Founded in 1854, the Timex Group produces Timex, Guess, Gc, Versace, Versus, Salvatore Ferragamo and Nautica, either as proprietary brands or under (...)

Swatch, constantly breaking the mould

Swatch, constantly breaking the mould

HISTORY

Nearly 35 years on from its launch, the little plastic watch is still proving an unprecedented hit. The reasons behind this success story lie in the very (...)

Dial or screen?

Dial or screen?

WATCHWORDS

The word “dial” is the kind of linguistic fossil I love to discover. Most words are fossils, in the sense that they bear the imprints of a time long past, (...)

Dealing with protectionism

Dealing with protectionism

MARKETS

The increased taxes on watch purchases by Chinese tourists in Switzerland rank high on the list of the industry’s current woes. In Brazil and India, highly (...)

“The winners are independent high-end brands”

“The winners are independent high-end brands”

RENE WEBER, VONTOBEL

Not all market players experienced the same “crisis year” in 2016: while Swatch Group and Richemont have been strongly impacted by their exposure to Greater (...)

When grafts don't take

When grafts don’t take

EDITORIAL

It’s not the first time an attempt has been made to graft a Chinese organ onto a Swiss watchmaking body but, once again, the graft has been rejected. Or, (...)

Where will it all end?

Where will it all end?

FREELY SPEAKING

Talking with a friend recently, I noticed that in addition to the Rolex Deepsea on his right wrist (he’s left-handed), he was wearing a very slim apparatus (...)

The true size of the Swiss watch market

The true size of the Swiss watch market

DATA

Everything you always wanted to know about the Swiss watch trade but were afraid to ask: a recent survey, published by The Mercury Project, created by (...)

“Retailers need to turn into gallery owners”

“Retailers need to turn into gallery owners”

OPINION

“Retailers need to turn into gallery owners”: François-Xavier Mousin and Caroline Buechler (who worked for Swiss retailer Les Ambassadeurs and now head up (...)

“The watch industry went too far”

“The watch industry went too far”

THIERRY STERN

Patek Philippe is a reference, a virtually inviolable icon of Swiss watchmaking. How did this family firm, one of the last, get through the annus (...)

Casio: a question of age

Casio: a question of age

JAPAN

How to win over the generations of G-Shock lovers, those teenagers who have since matured? Can ultra-high-tech quartz watches sell for the same price as (...)

Besançon: the next generation

Besançon: the next generation

FRANCE

In a watchmaking region that has struggled since the 1990s and been severely affected by the crisis currently gripping its Swiss neighbour, several new (...)