Watches and Wonders

A 100% digital edition of Watches & Wonders in 2021


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November 2020

A 100% digital edition of Watches & Wonders in 2021

In the light of uncertainty amid the current health crisis, the Watches and Wonders Geneva Exhibitor Committee has taken the decision not to hold the physical Salon, scheduled April 7 to 13, 2021. An all-digital edition will be proposed on the same dates at Rolex, Patek Philippe, Chanel and Chopard will take part, as well as the “traditional” exhibitors of the show.


n view of the ongoing COVID-19 pandemic, the Watches & Wonders Geneva Exhibitor Committee has decided to cancel the physical Salon that would have been held at Palexpo from April 7 to 13, 2021. The decision, taken in close consultation with the principal stakeholders, is seen as the most responsible course of action, given the current health crisis and uncertainties as to how the situation may evolve.

In order to ensure business continuity, the decision has also been taken to ramp up the fair’s digital component and roll out an upgraded version of the digital platform that was introduced in April this year.

Designed to encourage communication and facilitate networking, this interactive experience will enable professionals – media, retailers and exhibiting brands’ clients – to discover the new releases for 2021

A 100% digital edition of Watches & Wonders in 2021

This all-digital event will demonstrate an open and cohesive mindset. All the brands taking part in Watches and Wonders Geneva will be present online in April 2021. Furthermore, the Exhibitor Committee wishes to invite other brands to join this digital edition, where up to 50 of the industry’s representative names will present their latest creations, expertise and unique identity.

The 2022 physical Salon will welcome more major players, in line with modalities set out by the Exhibitor Committee.


A. Lange & Söhne | Armin Strom | Arnold & Son | Baume & Mercier | Bovet | Cartier | Chanel | Chopard | Fabergé | Ferdinand Berthoud | Girard-Perregaux | Grönefeld | H. Moser & Cie | Hermès | HYT | IWC | Jaeger-LeCoultre | Laurent Ferrier | MB&F | Montblanc | Panerai | Parmigiani | Patek Philippe | Piaget | Purnell | Rebellion | Ressence | Rolex | Roger Dubuis | Rudis Sylva | Speake-Marin | Tudor | Ulysse Nardin | Vacheron Constantin