EDITORIAL

• ASIA: CONFIRMATION OF CHINESE MIGHT

COVER STORY

• A LOOK AT THE NEW LONGINES HERITAGE CLASSIC

CHINA FROM CONFUCIUS TO TMALL

• HISTORY: WHO GAVE THE WATCH VIRUS TO THE CHINESE?
• ANALYSIS: THE CHINESE MARKET IN THREE KEY CONCEPTS
• QUOTES: WHAT THEY SAY ABOUT CHINA
• HOW ARE THESE BRANDS PRONOUNCED IN CHINESE?
• RETAIL: DOMINANT PLAYERS IN WATCH DISTRIBUTION
• E-COMMERCE: ALIBABA A GAME-CHANGING ALLIANCE WITH RICHEMONT
• E-COMMERCE: JD OPERATION “SEDUCTION” IN THE WATCH WORLD
• INTERVIEW: “LOGISTICS IS THE ‘KILLER APP’ OF THE CHINESE E-COMMERCE GIANTS”
• INTERVIEW: TITONI THE MOST CHINESE OF TRADITIONAL SWISS WATCHMAKERS
• PORTRAIT: FIYTA THE HOROLOGICAL SIDE OF CHINESE SOFT POWER
• ANALYSIS: CHINESE FASHION BREAKING THE CURSE?
• ARTISANS: THE CHINESE INDEPENDENT WATCH SCENE
• REPORT: IN THE LABYRINTH OF COUNTERFEIT WATCHES

HIGHLIGHTS

• URWERK
• CHRONOSWISS
• MÜHLE-GLASHÜTTE

WATCHMAKING’S PROMISING NEW SHOOTS

• THE EXAMPLE OF CZAPEK
• REXHEP REXHEPI – HOROLOGY’S YOUNG PRODIGY
• THE NEW HAUTE HORLOGERIE – GENUS, CYRUS, DAVID CANDAUX, PETERMANN BEDAT, SYLVAIN PINAUD, TRILOBE, ALCHEMISTS, DE TOURNEMIRE, MING
• YVAN MONNET – A NEW SHAPE IS BORN
• NEW STYLES – LAVENTURE, RESERVOIR, SINGER, NORQAIN, FOB PARIS, LYTT LABS, HEGID, MENINTIME, DAVID RUTTEN, MAURON MUSY
• THE WATCHMAKING INCUBATOR – CULEM, DEPANCEL, LARUZE, RICHARDT & MEJER, SEQUENT, TEMPORE LUX, XERIC, JW WATCH
• KICKSTARTER, FOR BETTER AND FOR WORSE

LAST WORD TO START

• THE WATCH THAT DOESN’T EXIST (YET)

RECOMMENDED READING

• BY FABRICE MUGNIER, WATCHPRINT.COM