Europa Star


Europa Star Chapter 4/2019 Global Edition

TABLE OF CONTENTS

October 2019


EDITORIAL

  • ASIA: CONFIRMATION OF CHINESE MIGHT

COVER STORY

Europa Star Chapter 4/2019 Global Edition

  • A LOOK AT THE NEW LONGINES HERITAGE CLASSIC

CHINA FROM CONFUCIUS TO TMALL

Europa Star Chapter 4/2019 Global Edition

  • HISTORY: WHO GAVE THE WATCH VIRUS TO THE CHINESE?
  • ANALYSIS: THE CHINESE MARKET IN THREE KEY CONCEPTS
  • QUOTES: WHAT THEY SAY ABOUT CHINA
  • HOW ARE THESE BRANDS PRONOUNCED IN CHINESE?
  • RETAIL: DOMINANT PLAYERS IN WATCH DISTRIBUTION
  • E-COMMERCE: ALIBABA A GAME-CHANGING ALLIANCE WITH RICHEMONT
  • E-COMMERCE: JD OPERATION “SEDUCTION” IN THE WATCH WORLD
  • INTERVIEW: “LOGISTICS IS THE ‘KILLER APP’ OF THE CHINESE E-COMMERCE GIANTS”
  • INTERVIEW: TITONI THE MOST CHINESE OF TRADITIONAL SWISS WATCHMAKERS
  • PORTRAIT: FIYTA THE HOROLOGICAL SIDE OF CHINESE SOFT POWER
  • ANALYSIS: CHINESE FASHION BREAKING THE CURSE?
  • ARTISANS: THE CHINESE INDEPENDENT WATCH SCENE
  • REPORT: IN THE LABYRINTH OF COUNTERFEIT WATCHES

HIGHLIGHTS

Europa Star Chapter 4/2019 Global Edition

  • URWERK
  • CHRONOSWISS
  • MÜHLE-GLASHÜTTE

WATCHMAKING’S PROMISING NEW SHOOTS

Europa Star Chapter 4/2019 Global Edition

  • THE EXAMPLE OF CZAPEK
  • REXHEP REXHEPI – HOROLOGY’S YOUNG PRODIGY
  • THE NEW HAUTE HORLOGERIE – GENUS, CYRUS, DAVID CANDAUX, PETERMANN BEDAT, SYLVAIN PINAUD, TRILOBE, ALCHEMISTS, DE TOURNEMIRE, MING
  • YVAN MONNET – A NEW SHAPE IS BORN
  • NEW STYLES – LAVENTURE, RESERVOIR, SINGER, NORQAIN, FOB PARIS, LYTT LABS, HEGID, MENINTIME, DAVID RUTTEN, MAURON MUSY
  • THE WATCHMAKING INCUBATOR – CULEM, DEPANCEL, LARUZE, RICHARDT & MEJER, SEQUENT, TEMPORE LUX, XERIC, JW WATCH
  • KICKSTARTER, FOR BETTER AND FOR WORSE

LAST WORD TO START

  • THE WATCH THAT DOESN’T EXIST (YET)

RECOMMENDED READING

  • BY FABRICE MUGNIER, WATCHPRINT.COM